Not everyone likes the change, and more than that, not everyone can adapt to it. However, ironically there is only one constant in the world, known as “change.”
During pandemic ’19, we learned various things; one was how to digest the swap in no time. The rule was simple: keep moving or you will be left behind. Anyhow, people manage to get themselves used to the change. Apart from that, they grasp the knowledge of new trends — precisely, the trends of fashion eCommerce.
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What is Fashion eCommerce?
For those unfamiliar with the term, it’s an online sale/purchase of fashion products. These can be bags, shoes, attires, and different accessories. It’s hard to believe that it all started almost three and a half years back.
According to a 2020 report by McKinsey, fashion sales total revenue globally bounced from 16% to 29%. Interesting, isn’t it? Well, around 150 million people preferred online shopping for the first time the same year. This shows that the global pandemic wasn’t bad for some of us, although it did affect many businesses.
The change is not new to the industry. Whether you are a retailer or a consumer, we are sure that covid19′ has at least bought something for you. And if it’s not a navy pea coat, you might need to change the brand or store.
In the following article…
In the following article, you will read about nine eCommerce fashion trends that must capitalize in the next year. Therefore, grab your seats, if you haven’t already, and pay attention to what we are about to say. We hope that you consider this one fruitful for your eCommerce business.
The ethics and sustainability
Do you know it takes 700 gallons of water to compose a single t-shirt? Well, now you do. And if we talk about a pair of jeans, it might cost you less, but to the environment, it’s around 75lbs of CO2.
And it’s not just the industries; we also do our best to pollute the environment by purchasing and disposing of them. Alone in 2019, the estimated waste that was generated by fashion industries was around 208m lbs.
So what are we supposed to do to end this chain? We need to take the initiative for sustainable clothing. You won’t be the only one to introduce the idea because brands like Levis have already brought their product to the table. The average lifespan of jeans is Levis, and they appreciate the effort of keeping up with the initiative.
Leisurewear
Another trend that we went through is the rise in leisurewear or, more precisely, in athleisure. Don’t get confused with the term; these are the casual wears you wear around the house or during sports. It includes shoes, tracksuits, etcetera.
If you want to achieve the ultimate level in fashion eCommerce then keep one thing in mind, comfort is the key! Whether you are in a meeting or chilling in your living room. And that comfort comes from clothing —- it can vary from a tee to a top gun jacket.
According to our research, we witnessed a clear growth in the production of leisurewear. You might be wondering how that happened. Well, when you see more and more people start preferring work from home rather than joining the office, all they need is a good athleisure. Hence, if you want to cash in on any fashion eCommerce trend in 2022, this one might work.
The reverse commerce
If you are tired of the repetition of the word eCommerce then we have something fresh out of the box for you. Reverse commerce or eCommerce is the term used to describe renting, thrifting, and reselling.
Since you can’t afford every brand, this is the most economical and sustainable method to rent your desired brand. Or else you can own them at a low price as compared to the original and market levels. However, the trend had slowed down for some time but gladly did not stop. Therefore, we added this one to the list. You might take some time to understand the art of reverse commerce, but once it’s done, it’s done.
Consumers prefer to rent a dress instead of spending their money on the brand new one — which is quite an approach. This is good for the environment, and you can save a lot of money.
Gender-neutral
In addition to unisex, according to a report, the Fashion designer council of the USA introduced added a new category to their calendar known as non-binary/unisex. It’s been five years since, and the initiative is still going strong. And not just on the calendar but in online fashion stores too.
The reason why it’s still firm is that people have started to understand the gender norms and they don’t question them anymore. Whether a person is male, female, or other — it’s totally up to them what they prefer to wear.
But as a community, it’s our responsibility to accept everyone as a human being and stop being biased. Gender discrimination shouldn’t be allowed at any cost and in any industry.
Fashion without season barriers
Hearing them saying to them; sorry ma’am, we are out of fur jackets because the season has gone” is the most terrible thing you hear. But not anymore. Fashion was never meant to be tied to the seasons. And that’s what every renowned brand is taking into their consideration, from Gucci to Saint Lauren.
We suppose we don’t need barriers to eCom fashion, aren’t we correct? You can promote boots in springs and sleeveless in winters; we must not limit the fashion and its evolution. Always remember that change is inevitable.
AI & VA
Let’s talk about how artificial intelligence and virtual assistance are helping online fashion stores track consumer behavior and customize recommendations for the products they should check out. This is what we consider convenient while shopping; you don’t have to wander here and there – AI will do the work for you. Approximately more than 40% of purchases are based on personalized recommendations.
And you can take more advantage of AI’s functionality by taking suggestions from Virtual assistant chatbots. Some say the real people behind these chats, while for others, these are just bots.
AR and VR
AR and VR are short for augmenting and virtual reality. We know you have been thinking about it for so long, and the wait is finally over. To make consumers satisfied with their purchases, you can offer them virtual fitting rooms. Various fitting-room techs can help a person. You just have to provide your measurements and leave the rest to the technology. After using these details, technology helps you to find your perfect size and recommends what can be best for you.
Cross channel
If you want your customers to have the most seamless shopping experience, then you might need to go for Omni–a channel or multi-channel business approach. Now, if you are familiar with the term, it won’t take much time to get the idea.
But for those who aren’t familiar, it’s like selling the same product through different pages and channels. That sounds pretty simple, although it does not help you hold consistency regarding consumer touch points. Hence, many retailers switch to the following approach by gathering all the channels in one place.
Delay the payment and buy now
Last but certainly not least is the pay later and buy now option that you don’t have. There is no harm in trying out new strategies to see which is more effective for your business. The following trend has grown so much over the past few years. Many fintech startups prefer the following payment method. If the fintech is considering it, you can think how much beneficial it can be for style eCommerce in upcoming times?
Conclusion
There you go with the top nine eCommerce trends you should cash in. Let us know if you have any other ideas that must be considered. We hope that you may have learned something productive and will surely apply it to your business. We know that there is no need to mention that the fashion industry is growing at an amazing rate. And with the help of advanced technologies, we can take it to a new height!
