There is widespread agreement in the FinTech industry that one of the most significant barriers to mass adoption is user experience design.How should FinTech companies solve this problem?
In this article, UXlicious, a leading FinTech design agency, shares with us useful insights on how to build a good FinTech application.
Table of Contents
1) Make Sure the UX Designers that Understands FinTech
UX of FinTech is more than just making a banking app look appealing. Your FinTech app’s usability is critical in enabling wide user adoption. Therefore, you need a UX design service agency that understands financial technology.
2) Conduct Comprehensive UX Research
Understanding all these questions through UX research, such as user interviews, benchmark analysis, and heuristic evaluation,will allow designers to create a product that enables users to complete tasks and goals smoothly. Also, undertaking research on competing companies and the market allows you to better understand the advantages and shortcomings of your products and avoid wasting time and resources on features that users do not want.
3) Create Smooth Navigation Experience
A good UX design agency must address all potential usability issues that may arise during the user journey. The navigation menu, transaction pages, buttons, price charts, and everything else must be clear and consistent in design and workflow. Otherwise, FinTech users may find it difficult to locate features within a FinTech application’s complicated UI.
4) Security is More Than Important
FinTech mobile applications are the portals for customers to take control of their valuable assets, which in many cases hold sensitive customer information. To ensure the security of a website, features such as 2FA, 256-bit encryption, and biometric login are necessary for FinTech apps to gain customers’ trust. While security features are important, the user journey for customers to take actions such as transferring money and setting a spending limit for a credit card without going through complicated procedures.
