Are you planning to start an online store but don’t know how to boost your website or how SEO works? Then, first, you must learn how to navigate e-commerce SEO to understand further the world you are venturing into.
E-commerce SEO is crucial in helping businesses stand out in a digital market where many online stores compete for attention. Reading an ecommerce seo case study will give you an idea of how important website engagement is.
Elements of E-commerce SEO
By aligning the e-commerce website with search engine algorithms and user intent, the visibility and rank up in search engine results. But it’s more than that. These are the backbone and the key elements of e-commerce SEO.
- Keywords research
- On page optimization
- Technical SEO
- Content marketing
- Link building
- User experience
- Monitoring and analysis
Inspiring Ecommerce SEO Case Studies
Case studies showcase best practices, successful approaches, and innovative solutions implemented in a website. Here are some inspiring case studies by Studiohawk that will further help you understand e-commerce SEO.
1. Well Equipped for SEO – Officeworks
Officeworks is an office supply store that needed help boosting its website’s engagement. Officeworks boosted its site by making it more SEO-friendly. The delivered 8% increase that was planned ended up shooting up to a whopping 29%. By being SEO-friendly, the website gained more traffic than expected.
2. SEO Is All the EntouRAGE! – The Entourage
The Entourage is a business community that trains and coaches new business owners. They need to be helped to boost their website. And so, they focused on writing monthly blogs and landing pages with the targeted keywords the company wanted to rank for. The results were undeniable when they had an 86% increase in traffic and a 155% increase in page ranking.
3. Born on the Frontline! – Medcart
Medcart is an online store for health and medical supplies that needs help boosting its page. The results immediately showed when the site became more SEO-friendly with landing pages and blogs. Users increased from 337 to 16,457, and the keyword base grew from 31 to 807. Now, more hospitals and medical practitioners see Medcart online when searching for supplies to purchase.
4. Cementing Position #1 – CivilMart
Civilmart, a manufacturer of precast concrete products, wants more traffic on its website.
With their website boosted, they had a 69% increase in users coming through the website. Civilmart went from an average of 35 to 80+ leads per week, up with an average of $15,000K. They undoubtedly gain more traffic by enhancing their site and making it more SEO-friendly.
5. The Underdogs Amongst the Giants – Bell and Bone
Bell and Bone is an online dog treat store that wants help boosting the visibility of its products. It took some time, but with the enhanced content and backlink, Bell & Bone significantly improved.
They ranked 2nd and 3rd pages for important keywords, and four months into their SEO campaign, the rank is still improving. Now, more pet owners looking for dog treats online see Bell and Bone’s website.
6. Keep It Simple – A Key to SEO – KIS Academy
KIS Academics is made to assist high school students in finding extra support and tutoring for all their topics, especially those in their final years of study. KIS Academy wanted to boost its website, and so it did. Their year-over-year organic users increased by 1,937%. As well as a 527% increase in page 1 keywords and a 735% increase in keyword base.
7. Forkliftin’ to New Heights! – Waverley Forklifts
Waverley Forklifts has been a market leader in the independent industry for forty years. Specializing in forklift sales, rentals, training, and machinery transportation.
After their website got boosted, it gained a 555% increase in organic traffic to the forklift hire service pages, a 204% increase in overall keywords, a 414% increase in keywords in the top three positions, and a 383% increase in non-branded keywords. With the step they took, they successfully increased their online presence.
8. Bass Boosted SEO – Addicted to Audio
Addicted to Audio is an online store for many headphone brands. When their website got boosted, it gained a 228% Increase in the top 3 ranking keywords, a 28% increase YoY in organic users, an 85% increase in revenue, and page 1 rankings for product pages increased greatly by 26%. The result is undeniable, Addicted to Audio successfully makes its website more searchable.
E-commerce SEO is the Key
As aspiring or current e-commerce entrepreneurs, these case studies will serve as beacons of inspiration. It’s a reminder that with a well-executed SEO strategy, persistence, and a customer-centric approach, even startups can carve a path to success in the online marketplace.
Maximize your online presence, and position yourself for growth in the ever-competitive e-commerce.
REFERENCES:
https://ahrefs.com/blog/ecommerce-seo/
https://studiohawk.com.au/seo-services/e-commerce-seo/
https://neilpatel.com/blog/seo-for-ecommerce-websites/
