As a marketing agency, one of your most important goals is to generate leads. After all, without leads, you won’t have any clients! The good news is that there are a number of effective lead generation strategies that you can use to bring in new business. In this blog post, we’ll share some of our favorites.
Use SEO to Your Advantage
One of the best ways to generate leads for your marketing agency is to show up in search engine results when potential clients are looking for services like yours. That’s where SEO comes in. By optimizing your website and content for relevant keywords, you can make it easy for people who are searching for marketing agencies to find you. Not sure where to start? Check out our blog post on SEO tips for marketing agencies.
Get Listed in Online Directories
Another great way to get your marketing agency in front of potential clients is to list it in online directories. When people are looking for a marketing agency in their area, they’ll often turn to directories like Google My Business or Yelp. By claiming your listing and ensuring that your information is up-to-date, you can increase your chances of being found by people who need your services.
Generate Referrals from Past Clients
If you’ve done good work for past clients, they may be willing to refer you to someone they know who’s also looking for a marketing agency. This can be an extremely effective way to generate leads, as referrals tend to convert at a higher rate than other types of leads. So don’t be afraid to ask your past clients if they know anyone who might need your help!
Sign up to lead generation platforms.
There are many platforms that have business owners submitting marketing projects, looking for quotes from marketing professionals. These include. Marketing Gig, Upwork, People per hour. Sign up and create a profile allowing you to stand out in front of these business owners.
Sign up for Whitelabel providers
White label digital marketing is when a marketer provides digital marketing services to another marketer but under the branding of the latter. In other words, the marketer that “white labels” its services essentially acts as an extension of the company that it’s providing services for. Why is this important, having another marketer service your clients free up your time to focus on selling. Marketing Gig provides a list of the best White Label digital marketing providers to choose from.
LinkedIn Outreach
LinkedIn outreach can be an extremely effective lead generation method for marketing agencies. LinkedIn allows you to target a specific audience with laser precision, and the platform provides numerous opportunities for engagement. For example, LinkedIn groups are a great way to start conversations and build relationships with potential leads. You can also use LinkedIn InMail to directly contact members of your target audience. Furthermore, LinkedIn provides valuable insights into the demographics and interests of your target audience, which can help you fine-tune your outreach strategy. If used effectively, LinkedIn can be an invaluable tool for generating leads and growing a marketing agency.
Conclusion:
There are a number of great lead generation strategies that marketing agencies can use to bring in new business. Some of our favorites include using SEO to your advantage, getting listed in online directories, and generating referrals from past clients. By implementing these strategies, you can dramatically increase the number of leads you’re able to generate for your digital marketing business.
