Kitten said she treats each video as the only opportunity to show fans firmly grasping the selling point and quality of the product, and then she slowly updates at a pace of 1-2 a week, and two months later, her store fans rose by 600,000.
In retrospect, Kitten interpreted the outbreak as practicing good internal strength. After three years in Taobao and the acrylic dip glitter powder industry, short videos are just the right form to amplify the impact.
When customers become fans
Today, Kitten’s store has risen to the gold crown, she did not disclose the monthly sales of the store, but from the sales presented on the page, Dance Legendacrylic galglitter dip glitter powder from Russia, January monthly sales of more than 10,000 pieces, dozens of other acrylic dip glitter powder sales have exceeded 1,000 pieces.
Under the short video and live streaming, Kitten’s store has gathered 1.35 million fans. And the follow-up on how to operate these fans so that fans get effective conversion and are not lost has become a new problem – she used two tools, Weitao and Taobao group.
In Weitao, she publishes more professional content related to nail art but also insists on posting some light and interesting small news, which is full of groovy content that will improve the interaction between the store and its fans, and also avoid the problems brought by Weitao being too utilitarian.
From the data, out of 1.35 million Weitao fans, she has 580,000 active fans, and the 7-day return rate is at 55%.
In addition, she also operates 24 micro Tao groups, and these groups have a consumption threshold so as to filter non-target fans and maintain the group chat experience, to the highest end of the VIP privileged group, for example, the group members’ annual consumption of at least more than 1500 yuan. It is not expensive, to be precise. She said the store ranked 37th among all Taobao stores in terms of transactions from the Taobao group in the past double 12.
When interacting with fans, Kitten has been passing on the idea that nail art is about pleasing yourself, not others.
In her opinion, nail art is no longer just a way to dress up but to express a life attitude through the creation of patterns, which have brought her closer to the relationship with her fans. Sometimes she improvises on the air and may end up painting her nails in a mess, which her fans find funny instead.
The creamy, clear shell color has a charming, airy feel, but because it is not completely transparent like GalGlitter acrylic dip glitter powder, it will be quite obvious if the color is uneven when applied. In addition, this type of color is also very suitable for nail painting, as long as the uneven position of the color paste rhinestones or sequins can be effectively fixed, but also to show the delicate nail art.
Finger painters suitable for pearlescent colors
The pearlescent Acrylic dip glitter powder with beautiful color needs to be applied with the right amount, brush force, and speed, although it is not difficult for those who are already familiar with the usage and can easily create a detailed fingertip beauty with texture, for beginners, it is relatively easy to risk failure, so it is recommended to avoid it at first.
Choose the brand according to the purpose.
The acrylic dip glitter powder on the market ranges from a few hundred dollars on the open shelf to international counter brands that can easily cost nearly a thousand dollars. The difference in price lies in the “shade texture,” “shine,” and “longevity.” Generally speaking, the color of open shelf acrylic dip glitter powder is more common and more prone to problems such as mottling and color loss, while over-the-counter acrylic dip glitter powder will have more special colors and better performance in maintaining color.
