Google ads and Facebook ads are both the best PPC ad platforms. However, they are very different when it comes to use cases. Google Ads is perfect for products, services or brands your audience is searching for. Facebook Ads on the other hand are ideal for advertising something your audience is not actively searching for but is interested in. Facebook Ads are sometimes called Meta Ads. Which is better between the two? Here is a detailed guide!
Google Vs. Facebook
Though the two platforms are positioned as competitors, and nothing can be further from the fact in a practical sense. Several businesses are leveraging the strength of advertising on Facebook and Google Ads in order to achieve more visibility, enhance sales and leads, and find new customers while adopting distinct strategies that align with the functionality of either Facebook or Google and seeing massive return on their advertising expenditure. For some significant help, a PPC Agency Manchester can guide you through Facebook and Google Ads. Here is how the two platforms work and which one you should consider as a part of your digital marketing strategy!
Google Ads Vs. Facebook Ads
Google AdWords or Google Ads, is the largest and the most popular PPC advertising platform in the world. It is widely used and has become synonymous with the “paid search” term. The two terms can be used interchangeably, though some other platforms like Bing Ads work in a similar fashion.
Paid search is focused on targeting keywords and the use of text based ads. Advertisers using Google use to bid on keywords – certain phrases and words included in search queries entered by the users – hoping that their ads would be displayed alongside search results.
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Facebook Ads is a perfect example of what we call “paid social” or the practice of advertising on social media platforms. With the greatest number of monthly active users of any social media platforms in the world, Facebook has become quite a competitive and lucrative element for businesses and their digital marketing campaigns. When considering the primary difference between Facebook and Google Ads, you may think of it this way: Facebook Ads help new customers find you while Google Ads help you find new customers.
Conclusion – Which is Better?
Both Facebook and Google Ads are extremely powerful advertising mediums that cater to all types of businesses. When identifying each of them in terms of their strength and application, it is also apparent that the two platforms must be viewed in a complementary manner and ot an adversarial manner. A few people tend to insist on comparing Google to Facebook Ads, and while the two mediums share similarities, the ways in which they have evolved independently of each other determines that Facebook and Google must be used together, not in opposition.
To conclude, it can be said that you have to use both platforms for your business to be successful in all aspects. After all you need to find new customers and make yourself identifiable for your customers.
