Marketing has evolved over the years. However, one of the cheapest modes of promoting your brand is via custom-designed promotional products. There are many options on the market, but one versatile and cost-effective promotional item is custom button badges.
These badges can be used as name tags during a conference or for your employees. The process of designing the badges is a fun yet rewarding experience. However, the big question of the day is, what makes a great custom button badge?
Here, we walk through the steps for designing custom button badges. The article will also highlight the top benefits of using custom-designed badges.
Designing Custom Button Badges
List your goal or purpose before you start the design process. Are you launching a new product or celebrating ten years in business? The answers to these questions will help you make the best choices regarding colors, fonts, and themes.
You can bring a professional designer on board to help you bring your ideas to life. However, feel free to borrow ideas from existing designs. You can get some pretty decent designs from Pinterest.
Remember to keep the design neat and simple. A minimalistic design will be easier to read, meaning more visibility. A badge with a cool design will also stand out in public. Don’t add too much information or the message will be lost.
Choose high-quality material for your badges. Metal and wood are good options if you aren’t on a tight budget. They are more durable than plastic and soft PVC. However, if you are looking for a cost-effective option, then soft PVC is an excellent material.
Select the right shape and size that matches your design. Circular custom button badges are quite common. However, you can also step out of the norm and try out some irregular designs. For example, you can create button badges with cartoon designs or logos of famous football or basketball teams.
The size should be just right, not too big or small. A big badge will look out of place and most people will avoid wearing it or carrying it around. On the other hand, a small design will easily go unnoticed. Also, you won’t have much space to work with, and everything may look clumped up.
Once you have a design template, it is time to look for a badge manufacturer. Select a reliable badge manufacturer with a good track record for quality. Read reviews from past clients, look at some of the brands they have worked with, and ask for a quote.
Review some of the badges the manufacturer has printed. Pay close attention to the design, printing, and quality of material used. These are important factors if you want a badge that will leave a lasting impression.
If you are on the hunt for the best badge manufacturer in town, consider working with Rocket Badge. Besides having the best rates and customer service, they also have a team of professional in-house designers who will help you design your custom button badges for free.
Get a prototype from the manufacturer before going to mass production. Ask for reviews from your employees or other clients. You can make necessary changes on the design, colors, and shape if required.
Benefits of Custom Button Badges
Custom button badges offer a cost-effective way to promote your products or brand. You can gift the badges to your employees, customers, or attendees at an event you are sponsoring. Quality designs will leave a lasting impression on the clients and have a wider reach.
Badges are more versatile compared to other promotional products. People can wear them on their shirts and bags or use them as keyholders. Custom button badges make great souvenirs for special events like weddings, parties, or conferences.
Businesses and organizations can also use it to promote or sponsor good causes. The badges will create awareness of the upcoming event and generate support.
Bottom Line
If you are after a cost-effective marketing idea, consider using custom button badges. Promotional badges can be used for marketing campaigns, spreading awareness of good causes, and celebrating milestones in business.
The tips in this guide will help you curate the best badges for your brand. Ensure that you create eye-catching promotional badges that leave a lasting impression on your audience. Your badges should outlive the event.
