91% of companies that employ 11+ employees use a CRM system. This is a testament to the growing popularity of CRM systems as well as the benefits they bring to a business. The success of a business is directly linked to the work of its team. An efficient and productive workforce will naturally produce good results. Hence, one of the most significant reasons behind the increasing popularity of CRMs is the improvement that they cause in the work of teams.
For small businesses, this outcome is even more vital since they do not have large teams and must work efficiently with limited resources. A sales CRM is thus the best investment you can make as it helps you harness the full potential and capacity of every member of your team.
Let us explore how the use of CRM allows your teams to ace their sales targets:
- Unified and centralized database:
The easy availability of data can reduce the duration of a sales cycle by 8-14%. CRM stores every data, whether related to leads, contacts, sales, etc. in a single platform. Your teams can easily locate the relevant data at the time required and they do not have to waste time scouring through numerous spreadsheets and files. Besides, the authenticity of such data is guaranteed since it is free from manual errors or tampering.
- Easy access to every incoming lead:
Salespersons can increase their conversions when they have a larger prospect pool to work with. CRM auto-captures every lead that comes your way and places these at the top of your funnel. This way, your teams can directly contact the incoming leads and initiate the sales process without wasting time in manually capturing and inputting every new lead.
- Segregation of leads:
In their limited bandwidth, it is impossible for your teams to direct time towards every incoming lead. With a CRM you can build an ideal customer profile and segregate those leads that align with this profile. Your teams can focus more on converting these qualified leads instead of chasing down every lead that may or may not match your buyer persona. Your sales efforts will hence be more targeted with a CRM, and you can improve your sales by up to 87%.
- Automation of repetitive tasks:
Data entries, sending follow-up emails, updating status of leads, etc. are all highly time-consuming tasks that your teams have to undertake on a daily basis. These tasks demand a lot of their time and reduce the time that they can divert for the closing of sales. However, CRM takes over all such repetitive and time-consuming tasks to ease up the work of your teams. Due to this, the productivity of your teams can be increased by almost 39%.
- Helps in managing lead & deal pipelines:
Your staff can close more sales if they are aware of the exact status of all their ongoing deals. Pipeline management through CRM will help them track the journey of every prospect and identify the bottlenecks in your operations. Pipelines can also provide useful insights into the effectiveness of your sales process and help you optimize it.
- Helps them work on-the-go:
Most CRMs today come with mobile access so that your teams are not tied down to their desks. They can use the CRM and access all the information on it from wherever they are. They can get updates of all inquiries or changes in status in real-time and can track all their scheduled and conducted meetings.
These are the various ways in which CRM contributes to the efficiency and productivity of your teams. However, the achievement of sales targets is not simply linked to the quality of your teams’ work, but rather is influenced by other factors too.
Here are the other outcomes brought about by a CRM system that helps your teams to excel in their tasks:
- It helps in setting achievable targets:
The type of sales targets that you set directly impacts the level to which your teams can achieve them. CRM gathers all data pertaining to your sales and customers and analyzes this to generate valuable insights. Using these insights, you can set realistic and targeted sales goals for your teams.
- It helps you monitor the work of your teams:
One of the biggest ways in which you can ensure that your teams are performing well is to closely monitor their work. Through this, you can identify the areas in which your teams are lagging and take measures to resolve such problems.
- It helps streamline your hiring process:
CRM can help you build a high-performing sales team structure that will give the best outputs. You can leverage the performance reports of your teams to identify the positions that you need for your sales teams, and accordingly carry out your hiring process.
Conclusion:
CRMs are robust tools that can streamline the end-the-end operations of your business. It resolves the concerns and pain points that your teams face on a daily basis and allows them to work to the best of their capacity. Hence, CRM adoption is a sure-shot way in which you can scale the productivity of all your teams and thereby boost your profitability.
