The writing industry is constantly evolving. With the emergence of cell phones, everyone prefers to read news, advice, and stories with their handy devices.
According to a statistic, American consumers spend around eight hours every day consuming digital media. This is solid proof that the creator economy is growing exponentially.
Platforms like Twitter and Youtube are essential for the creator economy. They provide distribution for content and help it reach a suitable audience.
These platforms have helped many people become successful creators who can earn from their content.
But despite the improvement in these platforms, there are still a few things we should be worried about.
The companies hold all the power and can make and break creators with a single change in the algorithm or by deleting their accounts.
Blockchain technology has great potential to solve this problem. With a little bit of decentralization, creators can have more power over their content, and companies can benefit from happier users.
Writing platforms and Blockchain Technology
Writing platforms that use Blockchain technology are often called web3 writing platforms. These platforms don’t have to be completely decentralized like DAOs but should offer some sort of decentralization.
One way web3 platforms like dArticle do this is by making articles NFTs. These NFTs are proof of the article’s creator and ensure that it is always stored on the blockchain.
Every article becomes like real estate, where the rent depends on the views. Creators can even sell their articles and transfer ownership to a different creator.
The platform will distribute money from advertisers and transactions back to the writers.
Transparency
When writers use traditional platforms, they are subject to the whims of platform owners, who can remove content for any reason they see fit.
With Web3 writing platforms, writers can publish their work directly to the blockchain, ensuring that their content will persist.
It also offers a space for free expression and creativity, free from censorship and gatekeeping.
Better Relationships
Platforms tend to push content that follows their agenda. That’s why a lot of times, you end up seeing random content instead of that of who you are following.
This changes with open-source algorithms. It makes it easier for creators to engage with their audiences.
Unlocked content with the help of NFTs also creates a new tier of followers for creators.
Fair and Improved Monetization
Blockchain technology and cryptocurrencies enable web3 writing platforms to help their users monetize their content better.
Platforms can create their own tokens that derive value from advertiser and brand sponsorship revenue. The platform becomes like a separate country with its own means of currency.
