There are a vast range of aspects that contribute towards the success of your marketing agency. In order to achieve a sufficient level of client engagement, boost your lead and sales generation, as well as increase return on investment (ROI), you need to be equipped with the right tools.
One of the best tools to ensure this, is expert call tracking software.
There are many different ways call tracking can elevate your marketing agency, ranging from the use of its detailed call tracking analytics, to its ability to help establish the journeys of your customers.
If you desire a more effectively run agency, read on to learn what call tracking is, and how it can be a huge benefit to your business.
What is call tracking?
Call tracking is a software that expertly analyses various aspects of customer calls, to provide beneficial data on customer engagement, which your agency can then utilise for clients.
The software allows you to track every phone call using detailed metrics, including the location of the call, call length, and the marketing source that provided the caller.
Also, call tracking provides intricate reports and insights, which can be used by your agency to establish the journeys made by your client’s customers before, during, and after a phone call.
This will allow you to see how effective each of the marketing strategies you implement for the client are at creating customer engagement, and funnelling them down through their journeys.
This is essential for every marketing agency that needs a clearer picture of how clients’ customers are interacting with them, so you can establish ways in which to create more effective engagement.
How can call tracking benefit your marketing agency?
Implementing expert call tracking software can benefit your marketing agency in a range of different ways, including:
- Generating more leads for clients
Call tracking can help your marketing agency generate more leads for clients, through creating more effective marketing strategies.
Using the detailed reports and insights provided by the software, you’ll have everything you need to create a customer journey map, and view the level of engagement across all your client’s marketing campaigns.
This will show you the strategies that are receiving the most engagement, and generating the most leads.
In turn, you can use this data to create more marketing strategies that replicate the engaging aspects of these already successful strategies.
This will result in more touchpoints eliciting higher levels of customer engagement and lead generation for your clients.
- Better understanding of client needs
Using call tracking software in your marketing agency can also help you better understand the needs of your clients.
For one, the data surrounding touchpoint engagement can show what customers are most drawn to in your agency. For instance, if marketing strategies displaying staff expertise receive higher interaction, then professional staff can be seen as the main client need.
Also, speech analytics can be used alongside your software to transcribe every client call, and pick up any relevant keywords spoken in the conversation. That way, any needs brought up by your client’s prospects will be identified and stored, for you to review at your convenience.
With expert call tracking software, you’ll always stay on top of what your clients require from your agency.
- Building trust in your clients
Trust is key in a successful marketing agency, and with call tracking, you can ensure you maintain a high level of trust with every client.
Clients will always want to feel confident that your marketing services are superior throughout your industry, and capable of elevating their business to new heights.
Call tracking provides one of the best ways to show them this.
With extensive data on the levels of customer engagement, you can use this to show clients how their customer lead generation and engagement increased significantly after you’ve implemented your services and strategies for them.
This will give them every confidence in your marketing expertise, and cement a strong trust between you and the client. This will not only result in well-maintained relationships with clients, but also leave potential for word-of-mouth praises to draw in more clients.
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To take your marketing agency to the next level, it’s essential that you incorporate call tracking software into your agency now, for as you can see, its range of benefits are endless.
