Introduction
Reaching the appropriate audience at the right time with relevant content is still a very difficult task, right? Therefore, business owners often fall into the dilemma of whether they should opt for Push notifications or other platforms like email or SMS.
Well, in our experience, we highly recommend you choose WordPress Push notifications, since online businesses use it as a potent and effective marketing tool, to communicate with and reach out to their audience, advise them of any essential information, announce promotions and offers, and ultimately increase eCommerce conversions.
Email marketing is no longer appealing. SMS advertising is all but extinct. Now, Push Notification reigns supreme. You would be well aware of how online shopping applications try to engage with you through push notifications if you use them. Moreover, push alerts have roughly twice the “open and click-through rates” of emails, according to Adweek.
Let’s dive a little deeper!
What are WordPress Push Notifications?
WordPress push notifications provide you with the ability to instantly let your audience know when new material has been added to your website. You can always send out prepared texts as an alternative.
The notification may appear on a phone or a browser like Chrome, Firefox, or Safari. In 2009, push notifications were first made available for iOS and Android devices, and they have subsequently migrated to other platforms. Looking at Google Trends from 2014 to the present, it is clear that “web push notifications” have attracted growing attention.
Why WordPress Push Notifications are Important?
If used effectively, web push notifications can significantly improve your eCommerce business. We’ll go through the top 7 reasons to use WordPress push notifications in this article so you can see why they’re a crucial part of marketing strategy.
1. Real-time Quick Delivery
You are able to rapidly communicate with your subscribers with the aid of web push notifications. The subscribers receive the information instantly. You now have a wide real-time reach. Therefore, website push notifications can be useful when you’re intending to launch a flash sale.
2. Increase Engagement
Unlike email or SMS, where the URL to redirect the user to the intended location is provided inside the content, web push notifications merely require one tap to transport the user to the specified URL.
You can draw in your audience and increase interaction with the right notification title. Make attention-grabbing trigger notifications instead of employing headlines that are clickbait.
3. Boost Traffic
The increase in traffic that Web Push Notifications provide is one of their main advantages. It functions best when the message includes information that is important to the user. You will see a huge increase in website traffic if it is alluring. Browser Push Notifications can drive a lot of real-time traffic if you are running a short-term promotion.
4. Increase Business Revenue
Push notifications can boost your website’s revenue in a variety of ways. The first comes from the extra traffic’s increased ad revenue. This is crucial because many of the greatest providers are also expensive. Make sure the total amount made through ads surpasses the cost of the service if this is the only way you intend to generate additional cash from these alerts. It works to the publisher’s benefit in nearly every instance we’ve seen.
5. Higher Opt-in Rate
Browser push notifications do not request any customer-related information, in contrast to Pop-ups that do so to send consumers newsletters or promotional offers. To start the procedure, just one click is all that is needed. They have a greater opt-in rate than emails for this reason.
In actuality, there is almost any opt-out for browser push notifications.
Additionally, it makes it simple for visitors who are hesitant to disclose their personal information online. This frequently happens to new or first-time visitors.
6. Improve Conversion Rate
Users may be requested to subscribe to notifications for a particular product, and you may then notify them of updates. For instance, you can ask a user to sign up for alerts when a product becomes available again or when the price decreases if they believe the product price is too high or the product they are looking for is out of stock.
Subscribers will be informed when modifications to the product’s website go into effect. Higher conversion rates are produced by notifications of product price drops or product restocks.
7. Make the Best Connection with the Audience
Users do not need to be actively using your website to receive push notifications, and you decide when they display to them. This gives you the chance to reach them at key points in their client journey.
Like email, the push note audience is very engaged and supportive of the company. Scale distribution is immediate, automatable, and can be somewhat customized.
Conclusion
The fact that WordPress push notifications are not limited to marketing and promotional purposes only distinguish them from other marketing channels and makes them an excellent marketing communication channel. Delivering helpful information, cart abandonment notifications, order progress updates, product back-in-stock notifications, etc., are all possible with it. If you are looking for the best WordPress Push Notification platform, then WonderPush is the best bet.
