Photo booths are not new as a marketing strategy but there has been now a significant advancement in technology. Whether you are hosting a corporate event or conducting a brand promotion, setting up a photo booth drastically increases engagement and spreads more brand awareness. Businesses and brands now integrate photo booths as a cost-effective marketing strategy and engage with more customers via social media.
Setting up the photo booth corner
Installing a photo booth for the event is not rocket science. All people want is a quirky corner that grabs the attention of prospective clients or customers. Here is how you can set up the photo booth:
- Always set up the photo booth in a location that is easily accessible and noticed by customers or attendees. Make sure that the lighting is right in the booth.
- Make sure to leave some space for people to gather together and take photos in small groups. It is not just a photo but souvenir people carry from the event.
- Invest in the best photo booth printer or a hashtag printer to make the process of printing photos easy and convenient. Hashtag printers are indeed the best investment as it prints out high-quality polaroid within seconds. Click a picture on a smartphone, share using the hashtag on social media, and the photo is ready.
- Keep some props with the photo booth to make the session fun and engaging for the customers. Use quirky quotes and designs in the booth to attract attention.
Ways Photo Booths can Help with Better Marketing for the Company
Branded photos with the logo help in promoting the brand and spreading its visibility. Photo booth setup at an event helps in engaging people and improve spread across online platform. Here are some ways photo booths help marketing:
Growth and visibility on social media
Social media marketing has become one of the best ways to market and promote a brand. Social media campaigns not only increase engagement but help connect with the target audience. This makes hashtag printers a cool marketing tool and a must addition to the photo booth. Most people love taking pictures and post on social media. With this, guests just need to take a picture, share it on social media with the relevant hashtag, and the printer prints out the polaroid. It’s a fun souvenir to take back while helping the brand expand its social media engagement.
On-site marketing collateral
It offers real-time marketing for brands and does not make the customer wait. People don’t want to wait for days or weeks for rewards. Adding a photo booth to a commercial event helps in offering something fun, cool, and valuable instantly that would be appreciated. Photo booths are super fun as customers can take photos with props and enjoy the event.
Better customer engagement
There is no doubt that people throng towards the photo booth and love taking either selfies or group pictures. Photo booths are the perfect platform to attract the attention of clients or prospective customers. No matter the event, it adds a fun element and creates a buzz around the brand. It also serves as a space where people mingle and talk and have an enjoyable time.
Collection of data from the attendees
Photo booths provide an opportunity for brands or companies to gather data on the attendees and ones who took photos at the booth. Attendees usually are required to put their names and email address and this is a great way to collect leads. Sign-up forms or subscription forms connected to the photo booth are a great way to gather data and reach out to the respective demographics.
A photo booth is an effective yet affordable way to market a brand and add a fun element to an event. Customised photo booths are a great way to give the company exposure and online visibility.
