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Why is professional photography important for your brand?
Understanding how businesses use corporate photography to communicate their individuality, distinctiveness, and professionalism to customers could help you land a profitable career. In the past, corporate photography was only used to capture professional smiles and business-casual handshakes. These pictures were frequently taken from stock photography.
Companies today are aware of the value of hiring a corporate photographer to establish a distinctive personality for both the firm as a whole and its workers.
This is all about building a company’s reputation in the minds and hearts of consumers by showcasing a human aspect to the enterprise that not only forges a bond with consumers but also sets the business apart from the competitors.
Images from corporate photography are utilised in branding for websites, brochures, and, most crucially, social media. These images include on-location portraits or headshots of the company’s executives, team photos, pictures of the office space, pictures of the company’s goods and/or services, and even pictures of corporate gatherings or events, the latter of which can be shared in real time on Twitter and Facebook or later used for publicity purposes.
Decent brand photography consistently depicts a welcoming and friendly ambiance made up of the actual goods and items they sell. Every creative choice is centred on the particular brand, ensuring continuity throughout time. This is the key to branding through photography, particularly in a crowded and cutthroat market. It’s crucial to use imagery that is both powerful and memorable to build a relevant and enduring brand.
Sense of Connection
Leaders of the organisation, as well as other staff members and employees, must be the first people in branding photography. While headshots are crucial, it’s also critical to use creativity when presenting them in the competitive market so that clients can connect with you.
This entails making an effort to avoid the uninteresting pose that can be seen online in numerous brochures. A monotonous solid neutral background and a figure in three-quarter view from chest level make up this stance. Such a representation portrays the business as stiff, unimaginative, and dull. Without a human connection, it is more challenging to foster any kind of brand loyalty.
This means that funny headshots would not be appropriate, but it is still crucial to add a little modern flair to the necessary conventional aesthetic. The head pictures should be representative of a consistency between what is displayed on social media and on the business website, whether they are classic or more contemporary.
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Corporate headshots will aid in humanising the organisation, improve awareness among business contacts, and strengthen key employees’ commitment to the business. When corporate headshots are consistent, brand recognition is boosted and a high level of organisation is implied. By using headshots that are appropriate for the sort of firm, it is crucial to provide a positive first impression.
Team Photoshoot
The use of team photos in business branding is common. Giving customers a sense of the business overall in this way is good. It also helps the company draw in fresh, qualified personnel. Many contemporary businesses choose individuality above conformity, eschewing a strict dress code in the process. There may be a specific look that is ideal for various business models, but in a market that is extremely competitive and innovative, it can be beneficial to prevent the appearance of conformity.
In reality, this can aid in promoting the company’s culture and personality, along with employing unconventional places for the photos. Images of the team participating in an activity, as opposed to just posing for photos in front of office signs, are an example of the latter.
Making the photoshoot lighthearted and enjoyable will assist prevent tightening up and awkward poses from occurring when taking team photos. Taking pictures of employees in their natural environments is a terrific approach to really capture the personality and culture of the workplace.
Just wander about the office and get unguarded images of the group at work. Make sure to take pictures of any great and distinctive break facilities, such as those with ping-pong tables and other fascinating features that reflect the corporate culture.
Office Design
Both capturing the staff in their environment and the element itself will undoubtedly capture part of the spirit and culture of the business. That is, taking pictures of an office’s layout can reveal a lot about the structure and culture of the business.
Potential employees and customers can learn about the company’s culture and personality from the way the offices are set up. When photographing offices, interior real estate photography knowledge is a necessity.
Photographing the layout of the office space will demonstrate how employees carry out their duties as well as how highly the company values its employees, which will help the company acquire top talent. Many customers value this because they can relate to a firm that is considerate of the needs of its employees and values their hard work.
The office environment is a clear representation of the business or firm. To convey the atmosphere and build a connection with the business, it is crucial to picture the office layout and any relevant branding present.
The brand conveys the impression that workers would truly like spending their days at work and perhaps even their Friday nights there.
Product Photography
Images of the products and/or services show the brand itself, in addition to the components that are being sold. If the business is focused on customer service, these photos will show workers in the field. These images must accurately portray the client’s experience.
Product photography should include both in-action and beauty images that complement the branding and/or packaging design. Instead of detracting from the product and the brand, every aspect of the images should enhance it.
Depending on the products, it can be required to develop how-to pictorial manuals to guide customers in using the products. These are infographics, visual explanations of how a good or service operates through the use of photographs.
Instead of asking customers to read lengthy paragraphs to understand the same message, picture components are blended with perhaps a few words to express a complex idea.
Corporate Event Photos
Finally, corporate event photography can be used to promote a company. This entails snapping pictures of attendees and personnel at business events. Receptions, conferences, holiday or birthday parties, and even sales events may fall under this category. Potential customers and workers can see the company’s personality and culture in action outside of the office in this way.
Corporate event photography is another technique to convey the essence of the brand while giving consumers a chance to form deeply personal connections with it.
Building a brand using photography entails generating desire, being dependable, standing out, representing the company’s personality, and accurately displaying the products.
Putting a face on the product or service in a way that enables the audience to identify and connect with the brand, as well as making the brand the hero of the photography rather than the props or styling, are all requirements for photographic branding. Products and services must be showcased in the most desirable way, the photographic style must remain consistent as the brand is consistent, and they must be different from other market leaders.
Flashy is a one click book-and-shoot solution, allowing you to book a professional photographer in only 5 minutes, and receive high quality imagery in 48 hours or less. Our platform makes it easy for you to produce and manage visual content, at scale, and across locations. In only 5 minutes, book with Flashy – then sit back, relax and receive regular, high-quality digital content.
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