Brand identity is a company’s overall image, which consists of the company’s logo, product, service, design, voice, and personality. Branding is critical to a company’s success because it identifies and distinguishes products and services.
The first step towards creating a professional brand identity is understanding the purpose of it. If your purpose isn’t clear, it’s difficult to come up with a consistent message to represent yourself. Creating an effective brand identity is based around the idea of conveying a message to your customers. If you don’t have a strong and clear message to your customers, they won’t know what to believe about you. A brand identity is a way of communicating to your customers that you exist, and you have a message that you want them to hear.
A professional brand identity is the sum of all your marketing and communications efforts in one place, a brand. It encompasses everything from your logo and website to your social media presence, your emails and your print material.
The aim of a professional brand identity is to help you gain and keep customers. A professional brand identity is unique to your business and will reflect your business values.
Brand identity isn’t easy to create. You need to create something that is memorable, unique, and can stand out in the crowd of thousands of other websites. In this article we’ll go through how to create a professional brand identity and brand message.
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How do you create a brand identity?
Start by asking yourself what you want to achieve with the website, social media pages, etc. If you’re launching a website, you’re not going to achieve much if you have a boring logo, website theme and nothing else to make it standout.
Here are some questions you should ask yourself to help you decide what you want to achieve with your website:
- What does your brand stand for?
- What are you trying to get across to your visitors?
- What do you want them to feel after visiting your website?
- What does your company do or produce?
- Do you sell products or services?
- Does the website need to be a marketing tool, a sales tool, or both?
- You might want to check out our brand identity for more information.
Why is it important to have a Brand Identity?
The first thing people notice is your logo, so it’s a good idea to make it catchy, memorable and easy to recognise.
Your brand identity also tells visitors what kind of experience they can expect from your site and company. Visitors can identify with you and your brand if it stands for something they care about, and something that they can relate to. For example, if you’re a fitness business, you could create an identity that is focused around health and fitness, such as ‘healthy body, healthy mind’.
How to create a brand identity?
There are different ways to develop a brand identity. You can have a logo that represents your brand, a slogan or tagline, or even a website theme. Here are some more ideas to help you create a brand identity:
Colour palette
When creating a logo, colour is a major factor. It can help to convey information like your brand message, your service or product, or your industry. It’s also important that the colours you choose are consistent throughout the company’s branding.
To choose a colour scheme, it’s important to consider your audience and what messages your company is trying to send.
Logo
The logo is the main thing people see when they visit your website. Your logo design is often the first impression of your brand, and it’s essential to have one that is distinctive, eye-catching and memorable.
A logo should reflect your company or brand message and be simple, clean and modern. Use a variety of fonts and colours to ensure your logo stands out.
Slogan/tagline
Your slogan is usually the second thing visitors see. A slogan is an effective way to communicate what your brand is all about, and it’s an important part of your brand identity.
Think about your brand and what you’re trying to achieve with your company. A slogan that’s relevant to your brand will help to reinforce your brand identity.
Website Theme
Choosing a website theme is an important part of developing a brand identity. This is the design that appears on your homepage and throughout the rest of the website.
A website theme should reflect the overall look and feel of your brand. You can choose a website theme that’s similar to your logo or slogan. Alternatively, you could create a more modern theme.
For more information, check out our website themes section here.
Brand Logo
What you use as a brand logo varies, but it’s a simple way to visually represent your company or brand.
The logo you choose for your business will be a visual representation of the type of products and services you provide, your industry, and the values that your company stands for.
It’s also important to choose a logo that’s easy to remember, and that can be easily printed onto business cards, t-shirts, and other marketing materials.
Branding Checklist
Create a checklist that will help you to keep track of everything you need to create your brand identity. Include the following items:
- Company or brand name
- Logo (if you already have one)
- Slogan (if you already have one)
- Website theme (if you already have one)
- Website URL
- Colour palettes (for the logo, slogan and website theme)
What Does Your Brand Stand For?
A brand identity is a set of characteristics or principles that your company represents. It’s an extension of your company message, and it communicates your brand vision, mission and values to your audience.
Your brand identity should also help to guide your employees, as well as the customers and clients you serve.
Ask yourself these questions to help you identify what your company’s brand stands for:
- What are your company’s core values?
- Are they aligned with your audience’s needs?
- What do you want your website to convey to your audience?
- Does the website need to be a marketing tool, a sales tool, or both?
Wrapping Up
I’m going to be straight with you, you probably don’t know everything there is to know about branding. You may not even know what it means.
You may have heard the term but didn’t know exactly what it meant. And you may have even had some good branding done by a professional in the past.
But the truth is, a professional brand identity is just as important as knowing how to build a website.
Today, people are more likely to learn about you online than in person. And they are more likely to judge you based on what they see online than in person.
Want to learn more about professional brand identity? Get in touch with a creative branding agency today!
