How to Design a Step and Repeat Banner that Attracts Attention

How to Design a Step and Repeat Banner that Attracts Attention
How to Design a Step and Repeat Banner that Attracts Attention

A step and repeat banner san diego is an invaluable addition to your event marketing strategy. It’s an efficient and cost-effective way of building brand recognition, leaving a lasting impression with guests, and promoting your business. But to maximize this marketing tool’s effectiveness and get maximum value out of it, creating an eye-catching design for it will stand out amongst its counterparts in any crowd. In this step-by-step guide we show how you can design a stunning step and repeat banner that draws in attention while effectively representing your brand identity and product or service offering.

Step 1: Choose the Perfect Dimensions

Step and repeat banners come in various sizes, so it’s essential to select the right dimensions that complement your event and venue. For a standard event, a 8’x8′ or 10’x10′ banner should suffice. However, if you’re hosting a more significant event such as a red-carpet premiere or an elaborate fundraiser, you may want to consider a larger banner such as a 12’x12′ or a 15’x15′.

You’ve probably seen these backdrop banners at events, parties, or conferences, but you’ve never seen them they way we create them. Ten feet long by 8 feet tall and branded from top to bottom with your logo (or logos) repeated in a step or diagonally alternating pattern, these massive banners are sure to attract all kinds of attention if designed correctly.

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Step 2: Select a Bold, High-Quality Background

The backdrop of your step and repeat banner should be attention-grabbing, yet not too distracting. Choose a background color that complements your brand’s logo and theme. To ensure the best possible print quality, make sure your background is high resolution – we recommend using images at 300dpi.

The most common step and repeat design is a checkerboard pattern of logos, whether you’re repeating a single logo or various logos. Generally, logos are evenly spaced, and lined up in sets of four or five, alternating across the banner. There are, of course, other options for layout if you want to do something a bit more unusual or experimental.

Step 3: Add Your Logos and Repeat!

To create the “repeat” effect, you’ll need to arrange your logos or branding elements with equal spacing throughout the banner. The best practice is to feature your primary logo front and center and surround it with other secondary logos or sponsors. This ensures that your primary brand is easily recognizable and doesn’t compete with other elements on the banner.

Do not clog up the design with your logos. For a square logo, choose a size of between 5 and 7 inch, while for larger logos you should go with 8 to 12 inch. After you have decided on these factors, choose a pattern repeat that will be elegant and draw customers to your booth.

Step 4: Space Your Logos Properly

Although you want to showcase your brand, it’s important not to overcrowd your step and repeat banner with too many logos. Keep in mind that guests will be posing for pictures in front of the banner, and you want your branding to be clearly visible without overwhelming your guests.

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Step 5: Test and Adjust to Optimize Visibility

Before you send your design to print, take a step back and evaluate how the overall graphic looks. If needed, make adjustments to the sizing or positioning of logos to ensure that they’re easy to spot from a distance.

Graphics will likely appear pixelated if companies use studios without the capability to print at high resolution. You should choose a studio capable of handling the graphics’ high-resolution requirements to avoid pixilation. High-resolution graphics will not only make people want to use your banners as pictures, but will also make sponsors happy.

Step 6: Print and Assemble Your Banner

Ensure that your step and repeat banner is printed using high-quality, weather-resistant materials to withstand wear and tear. For a professional look, opt for a company specializing in banner printing, such as BannerPrintingSanDiego.com. They have extensive experience in creating stunning, durable banners that will make your event stand out.

Step 7: Setup and Enjoy!

Upon receiving your beautifully printed step and repeat banner, assemble it following the manufacturer’s instructions and set it up in a prominent location during your event. Don’t forget to capture the magic by sharing pictures on social media using a branded hashtag, further promoting your brand!


A well-designed step and repeat banner can make a massive impact on your event marketing efforts. By following the above steps and entrusting your printing needs to experts like BannerPrintingSanDiego.com.

nitin kumar