Nowadays, video content is the main content on every social media platform. Especially the emergence of mobile video, which has become a worldwide trend. Thus, it will be a big loss for businesses that are still not optimizing their videos for mobile users.
Mobile phones have dominated and have become an essential part of everyday life. According to research, users will play half of all online videos on mobile devices by 2022. 70% of social media views even come from mobile devices.
Thus, optimizing your video for mobile users is a must because it will help your business compete in today’s business world. That’s why businesses need to maximize their video for desktop and mobile phones.
So, how do you optimize video content for mobile phones in the right and effective way? Here are five tips for optimizing your videos for mobile phones.
Table of Contents
1. Responsive Design is a Must
If you want to optimize your videos, the best thing you can do is produce your videos in a format for mobile audiences. According to a survey, 53% of mobile users will leave a website if content takes too long to load.
Therefore, having a responsive website design is a must for website owners. Moreover, most internet users currently use smartphones to access the internet. Thus, if your website design is not responsive, you will potentially lose traffic and even consumers.
For example, visitors will find it easy to watch explainer videos on your landing page without zooming in or out and enjoy various content displayed according to the device used.
2. Fast Loading Times and Short Videos
When creating video content, you need to determine the suitable duration. You could say the shorter the duration of the video, the better because most of the audience tends to get bored quickly seeing videos that are too long.
On the other hand, the longer the video duration, the slower loading times will be, so the audience will tend to get bored and leave your website. So, the length of the video plays an equally important role in ensuring that these do not diminish.
Several types of short-duration videos are becoming popular nowadays, such as explainer videos, product videos, motion graphics, etc. Short videos will be an excellent opportunity for your business to grab customers’ attention.
3. Create Better Video Thumbnails
Thumbnail is the first thing you see when you open a YouTube Channel. Thumbnails are known as a glimpse of the entire video content and become the main factor for your viewers to click and watch your video or not.
Mobile video optimization starts before the video even plays. So, creating engaging thumbnails is a must to attract audiences’ attention. Scrub through your video for an exciting moment, grab that frame, and use it to make a video thumbnail.
Then attract viewers with a bold text overlay announcing what your video is about. Now you can create a better thumbnail for any type of video, like cryptocurrency videos, product videos, etc.
4. Optimize Mobile Video for Audio Independence
The next tip is to optimize mobile video for audio independence. It produces quality sound and provides subtitles, which can help your mobile viewers continue to enjoy watching your videos without sound.
Many mobile viewers watch muted videos, 69% of people watch videos muted in public, and 25% remain silent even in private. Therefore, subtitles can help you effectively communicate your message to your audience with visually appealing videos with or without audio.
So ensure you provide videos with audio that can add personality and nuance to your product video or explainer video and videos with subtitles for your mobile audience to watch without sound.
5. Ensure your Call to Actions Works on Mobile Screen
In the business world, this is an important part to include in your video marketing. When your audience watches your marketing video, a CTA gives your audience an idea of what you want them to do just from the video. So, make sure you have a clear CTA.
That way, you can direct your audience to click on a website link, buy your product or service, etc. It is the most effective marketing strategy for any business. The CTA is usually placed at the end of the marketing video.
Takeaway
Optimizing mobile video is key to the success of any business today and in the future. It will help your business attract audiences’ attention, build brand awareness, increase conversion sales, and so on.
So, suppose your business is struggling or has not optimized its video content for mobile users. In that case, it’s time for you to start optimizing your video content for mobile phones with the five best tips I’ve mentioned above. That way, your business will be able to compete in today’s digital business world.
Author Bio
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
LinkedIn: Andre Oentoro
