Small business websites often wonder if they can compete for customers with those bigger than them, and if they do, they also consider how to do it. Marketing a small business is not that simple at all, especially if you don’t have a large budget or the right specialist on your team. With the use of a few simple measures, we can increase the rate of growth and brand recognition among our target audience.
Table of Contents
Marketing for small businesses—where to start?
Even if initially our budget for marketing activities is not large, we always have several options. We can assume for the future we will increase the budget and implement additional marketing activities based on the analysis of those already implemented. Then we will avoid burning through the budget and invest in activities that will have the intended effect. By initially undertaking activities that require a small outlay of time or money, we can significantly increase our chances of building a high position in the market.
Email footer and company advertising on the Internet
It seems like a complete detail, yet the footer in an e-mail can also affect the promotion of the company on the Internet, especially if we send a lot of these e-mails in the business. Therefore, it is worth making an effort to make the footer attractive both visually and in terms of marketing, and necessarily include a valid link. If our offer changes, and we have a special promotion or contest for customers, the footer is also worth updating on a regular basis.
Google Ads and Facebook Ads—paid online advertising
Google Ads and Facebook Ads are the two main ways to advertise your business online for a fee. Each has its pros and cons. In Poland, Google still has a bigger advantage, as it is used by a larger number of people. Its advantage is also that it is more “intuitive” in displaying ads, reaching the audience at the right place and time. However, the cost of promotion in Google Ads is also generally higher than in Facebook Ads.
That’s why it’s a good idea to allocate a small budget at first and create a campaign in both Google Ads and Facebook Ads for testing purposes. This way you will find out which will work better for your business. You will also get to know your customers better, their needs, as well as the relevance of the key phrases you choose and your competition. You may find that devoting large amounts of money to advertising misses the point, especially if your main rival is a brand with a large budget.
Local SEO for your own website
SEO can often be associated by business owners with a large financial outlay that pays off after a relatively long period of time. Effective marketing for a small business can be done by starting with planning content for the site using industry-specific key phrases, with a focus on the local market. You can do this with WebWave SEO Analyzer. By adding the name of a city, region, or province and focusing positioning just on that area, you give yourself a better chance of breaking through, even if you are competing with the big players!
Social media
Social Media channels can bring the promotion of a small business to a whole other level. Depending on what our target audience looks like, we can choose from channels such as Facebook, Instagram, TikTok, LinkedIn, Pinterest, or Snapchat. This is because each channel is characterized by a slightly different ecosystem, rules, and, above all, groups of people spending their time in it. The key issue in marketing used by small businesses on social media is creativity and knowledge of the technicalities of a given tool. Thanks to the above, a specialist is able to create content that will reach many audiences at a small cost, for example, through viral or Ad campaigns.
