Would you like to take your business online to tap into the benefits of SEO but aren’t quite sure how to go about it? The great news is that are multiple approaches to SEO services, most of which involve analytics that you can track and rework to your advantage. From our experience as a digital marketing agency, here’s the path we recommend:
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Take the first step with a super UX-friendly site
Google, the largest search engine on the planet, uses AI-driven algorithms to gauge the user-friendliness of a site, based on how your leads are interacting with it.
So how do I make a good UX website for my business? Here are a few best practices we’ve picked up over the years:
- Incorporate lots of white space (don’t smother visitors with text)
- Put mobile & responsive design first (mobile accounts for over 60% of all web traffic)
- Use CTAs – and pop-up windows- sparingly
- Ensure your USP is visible above the fold
Even with low-code web design made simple by site builders like WordPress, you may require a little programming know-how to finely customize UX features on your website. Hence, we advise working with an experienced digital marketing agency to develop a user-friendly website.
Get your traffic revving with a blog for your business
A lot of businesses out there barely have an active website let alone a blog, but that could be the take-off point for your business.
Here are a couple of reasons why blogs are absolutely vital for all types of businesses:
- Blog-driven websites drive 55% more traffic than non-blog websites
- Blogs can build organic traffic and search engine rankings
- They provide an opportunity to get qualified leads for your email list
- Blogging nourishes lead trust and your business’ authority
To write blog posts that rank, you want to focus more not just on writing for SEO bots but humans. Additionally, incorporate keywords into your headings, optimize for featured snippets, and avoid stuffing your keywords. You may also want to use images to improve readability, however, be sure to optimize (by compressing image files and using a standard resolution) to avoid compromising page speed and mobile friendliness.
Pay great attention to the keywords you use
Keywords are the compass of the world wide web. Without choosing the right ones, it will be difficult for your market to find you. There are a lot of keyword research tools you can use to this end but even the simple autocomplete feature on Google’s search bar offers a great place to start.
While you’re at it, spare a thought for the “People also ask” section at the top of SERPs, which usually provides hints about what your leads are looking up around a certain subject matter. Overall, you just want to think about what your leads are likely to key in when looking up your services or products and include these in your website’s landing pages, copy, blog posts, and content at large.
Skip to the head of the line with PPC advertising
While content marketing is viewed as the long road to building traffic – one that’s without a doubt worth the effort nonetheless-, pay-per-click advertising is considered the shortcut.
For new and old businesses alike, PPC provides an avenue to get instant traffic and possibly generate sales cost-effectively as well. Not to mention that the average Google PPC ad can have returns of 200%.
Here’s what our digital marketing agency recommends to merge PPC marketing and SEO:
- Determine high-value keywords (Google Search Console is an excellent vantage point)
- Bid on the top keywords in your niche (preferably, long-tail keywords)
- Implement pay per conversion
- Switch off auto-application of add suggestions
PPC will give you a short-term “traffic high” if you will. Hence, you want to also develop a long-term content strategy to make a case for your business and preserve your gains.
Expand your reach with strategic link building
If your website is the heart of your business, then we can think of links as the vessels that feed it. Internal links are great for SEO and so too are backlinks that allow you to ride on another website’s established traffic.
Every backlink you incorporate into your site is like an endorsement for your website- and by your extension your business- to Google and your market.
That said, here are some proven SEO link-building tactics you’ll want to consider:
- Borrow a leaf from the competition- You can use backlink analyzers to take a peek under the hood of competitors’ backlink strategies
- Reach out to authorities in your niche for link opportunities e.g. through guest posting
- Build links with images
Additionally, you also want to do house cleaning by regularly checking your website for broken links.
You may need expert help
SEO involves so many moving parts, and the right strategy typically involves testing and reworking your approach according to the changing needs and behavior of your market. A concept known as A/B testing. Therefore, we advise working with an experienced SEO services provider that will help you to stay ahead of the curve, and more importantly, get your business more leads and more sales.
