You work hard to build your business and create meaningful content that reaches your consumers. But what happens when you hit a wall known as complacency? As Albert Einstein once said, insanity is doing the same thing over and over again and expecting different results. Digital publishing has forever changed the advertising landscape, but unfortunately many business owners and marketers narrow their focus to the tactics of reaching the target audience and not the long term goals of keeping that audience.
Having content that is engaging and interactive is a huge plus with digital content. How can you design content that attracts but doesn’t overwhelm your readers? In this article, we will discuss some tips that equip you with the tools to not only switch up your marketing strategy and effectively take advantage of interactive content, but also drive meaningful results that level-up your content and supercharge your brand.
Benefits of Interactive Content
In the age of reels and stories through social media, it’s becoming harder to get and hold the attention of an audience. Today, more than ever, brands are responsible for designing effective digital content that captivates and inspires readers. The content landscape is becoming increasingly crowded and there is a need for companies to fight for – and keep – the attention of their consumers. In 2021, the content marketing industry was valued at $400 billion. As the expectations rise, companies will need to focus on doing more.
Enter Interactive Content
There are three major benefits to interactive content: increased engagement, a higher rate of data captured, and boosted brand loyalty. Interactive content bridges the gap between passivity and engagement by pulling readers into the content. It requires their attention and engagement and provides them with something valuable in return. With a little creativity, you can create meaningful content that helps readers engage, better receive information, and bond with your brand.
Increase Engagement Rate
Interactive content is here to stay and it is thriving. Boosting your content with interactive rich-media will generate more interactions than will static content. Even digital content with some interactivity fares better than if there is none at all. This leads to an increase in the engagement rate and lets the consumer control his or her level of interaction.
Higher Rate of Captured Data
With printed materials, you cannot track data such as who is looking at your content and how the user interacts with it. Utilizing digital editions enables you to capture data at a higher rate, so you can create a more personalized approach to marketing and outreach. Using analytics, track important information such as how long readers stay on each page within the digital edition, what links they click on, and more. This is also a great way to have the sales team interact with your readers, without the consumers feeling they are bombarded with a sales approach. You can offer a value interaction such as a quiz, poll, or survey that provides answers you and your sales team are looking for but in a way that makes the reader feel in control of the answers they are sharing. If your content is truly engaging, consumers will feel more at ease to hand over personal information, such as an email address.
Boost Brand Loyalty
Providing an interactive experience in your digital catalogs will incorporate your audience into the story and make your brand stick out. When you create and share interactive content that an audience can engage with, such as a quiz, survey, or poll, it supplies the element of give and take and elevates your brand from ordinary to extraordinary. In that way, you will deepen the experience for your consumers and assist them in developing a deeper understanding and bond with your brand.
Interactive content is a win-win situation for you and your consumers. It helps you to glean information and knowledge about your readers and it helps your readers to engage with your content and build trust in your brand. When you design these experiences for your users, they come away with a sense of positivity toward your brand that helps you shape your brand image of who you are and the integrity of what you stand for.
More Interactions Will Lead to More Customers
With the right catalog software, you can shape your content and add the interactive elements to create a truly satisfying experience for your customers. More interactions will generate leads and lead to more customers. Content that is truly engaging and helpful will lead to more loyalty from your customers to your brand.
