It’s no secret that architectural trends are influenced by the modern buildings around us. And to make sure that your business stands out among the competition, you should keep up with these trends to create an exterior building design that makes your storefront easy to find and hard to forget.
This guide will talk about five contemporary exterior building design elements that have been proven to capture customers’ attention, increase store visits, and sell more products or services over time. Let’s get started.
1. Use Storefront for Advertising
Think about eco-friendly ways you can attract customers. Is there a lot of foot traffic nearby? What about bike traffic? Are there any nearby businesses that could bring in potential customers? These are all questions you should ask when choosing where to open your business and building its exterior.
Walk around your neighborhood, talk with residents and look at other businesses in your area. This will give you a better idea of what people want and how they interact with their environment both inside and outside. As you plan, think carefully about things like lighting, landscaping, advertising signs, or other items that can help boost customer interest in your business. Check out these eco-friendly advertising examples for real estate businesses for quickstart.
2. Add Curb Appeal
The first thing people see when they drive by is your building’s exterior. Your main goal is to make it, so people want to slow down and take a look at what you have to offer the bigger and better-looking, the better. When shoppers see that you’re actively working on improving your place of business, they’ll feel more comfortable about doing business with you. Take inspiration from tried and tested exterior design ideas for storeowners to transform your store.
Design improvements can often pay for themselves within months of their installation and are excellent ways of making potential customers feel good about doing business with you. If your store has updated, eco-friendly windows or fresh landscaping from a landscaper in Hamilton, potential customers will be more inclined to stop by than if it appears neglected or outdated.
3. Offer the Right Signage
Retail is a competitive segment. It is why you want your exterior building design to outsmart your competitors by doing half job done. Start by researching what type of signage other successful real estate agents are using in your area; if you notice certain trends among signs in your neighborhood, adopt similar marketing methods.
Don’t forget about online presence, either. If potential buyers go online before they visit a property they might be looking at, make sure you have effective signage on all major search engines.
4. Have an Inviting Look
When a home looks inviting, it naturally draws customers in. At its core, a structure’s appearance is its form of advertising. Having an inviting, modern look is important for two reasons it can influence current trends in architecture, and it can influence prospective clients. On both accounts, contemporary buildings influence architecture trends because modern designs are known for being more appealing and interesting than other alternatives. As for prospective clients, there’s no denying that people feel more comfortable entering an establishment that looks clean and organized.
By using creative design elements and promotional graphics, you can turn your exterior into a more attractive one. This is something visitors would find intimate and appealing.
5. Craft a Captivating Brand Message
Branding is how you capture your customers’ attention. When designing your brand, think of yourself as a salesperson. You want to know who you’re selling to and what they’re interested in. Think about a handful of reasons why people would want your product or service and then decide how those reasons align with your brand identity.
If you don’t have an identity yet, consider these real estate advertising examples for inspiration. Do you want to convey stability, Fun, or Tradition? The important thing is that every piece of branding from signs on buildings to social media posts communicates consistently with customers about what makes your business different from competitors.
When designing a building, it’s easy to focus on making it as beautiful as possible. But in addition to aesthetics, some exterior design aspects can actually help advertise your business and reach more potential customers. Implementing a few of these tactics can increase foot traffic at your location boosting sales and exposure while also helping you achieve goals.
