The world has transformed into a global interconnected network where individuals from various corners of the globe can stay connected through social media platforms such as Facebook. This has also brought about a change in the global economy since many businesses now conduct their marketing activities online and make tons of money on Facebook.
Want to join their ranks? Go here https://uawc.agency/facebook-ads/ and take a look at what we can do for your Facebook and Instagram marketing.
Before we begin, let’s look at the data. Statistically, more than ten million people use Facebook to advertise their businesses. Why? Facebook has over 3 billion users, and the majority of these users spend close to two hours daily on this platform. Hence, advertising on Facebook allows marketers to reach many potential customers without breaking the bank. As long as your Facebook ads management is on point, you can use this to your advantage as well.
However, it is not enough to watch several Facebook marketing tutorials. It takes a level of knowledge and experience to successfully use Facebook ads and gain maximum results. Although the level of expertise in managing Facebook ads can vary from person to person, the tool is always one and the same – Facebook Ads Manager.
What is Facebook Ads Manager?
Facebook Ads Manager is an instrument used to create ads, manage them, and monitor the progress of your ads campaign. This article seeks to provide a step-by-step Facebook Ads Manager beginner tutorial for everyone.
Table of Contents
How do I set up my Facebook Ads Manager Account?
If you are unfamiliar with the setup, we at UAWC can help you out. Go to https://uawc.agency/facebook-ads/, schedule a discovery call, and let professionals do their job.
If you want to try it yourself, keep reading. To use Facebook ads manager, you need a business page and a verified payment method. Only business pages can use ad accounts. If you wish to advertise for someone else’s business, they need to make you an admin, advertiser, or an editor on their page.
Fortunately, Facebook makes it simple for you. You’ll automatically have an ads account when you create a business page. You can go ahead to check your ad account information to be thoroughly sure. Then proceed to set up your payment method, and you’re good to go. If you already have an ad account and you want to create a new one, you need to do it through your business manager account.
Explore the Facebook Ads Manager main menu.
Navigating the dashboard of your ads account can be quite confusing, especially if you’re a beginner. Here’s a step-by-step Facebook ad manager guide to aid in the use of your ad account. For full understanding, let’s split the dashboard into several parts.
The Left-side bar.
- To find analytics, messages, and updates on your Facebook page, click the home icon at the top to get to the business suite.
- To navigate your way to your account setup, creative hub, events manager, etc. Click on the three-rows icon.
- At the bottom of the left side, you’ll find the settings, notifications, a search feature, and resources for further help.
The Right-side bar.
The menu on the right side is used to edit campaigns, and check additional analytics and ad history. It is the most useful for Facebook ad reporting.
Campaigns tab.
The middle part of the screen is where campaigns are shown. Facebook ad campaigns consist of three components; ad campaigns, ad sets, and ads. Each advertising campaign may have several ad sets, and each set may have different ad creatives.
In the campaigns tab, ad sets tab, and ads tab, you can create, edit, monitor, analyze, and manage your campaigns.
All you need to do is select the tab that displays what you need to analyze and use the Performance column or Breakdown column.
Also, you can optimize the columns to create custom reports and break down the results if you want to. You can even share your results in Excel for your team or for any other purpose.
Account Overview tab.
This tab contains a comprehensive summary of the activities for your ad account, spending limits, and details of the amount of money spent on ads.
Settings.
Like every other social media tool, the settings area is where all information about the account is stored. You can access it if you want to update certain data about the ad account.
Create and Manage.
Now that you know how to navigate it, it’s time to learn how to create your ads. Fortunately, Facebook Ads Manager makes it quite easy.
- First, click the “create” button/icon.
- Choose your campaign objectives from the categories available, such as awareness, conversions, etc.
- Consider other components of your campaign, like audience targeting, ad placement, ad budget, and ad format, among others.
You can also edit an ad even if it has already been published. Just place your cursor over the ad you wish to edit and click the edit icon to do this.
Facebook’s Creative Hub is a useful tool that can help you. This is one of Meta’s recent marketing and advertising instruments. You can use it to brainstorm and discuss ideas with your team, preview mock-ups of ads as if they were live on Facebook or Instagram feeds, and create mock-ups of advertisements.
Measure and Report.
While using Facebook ads to market your business, it is very important to make sure that the ads you run are working for the specific goals that you set. For example, if you run various ads to drive engagement to your blog, it is crucial to monitor which ad is bringing the most traffic, how many people signed up through the ad, and other necessary metrics.
One of the best instruments for this is the Facebook Pixel. With its help, you can track the activities people carry out on your website to optimize the Facebook ads you produce. By including the Pixel code on your website, you can track conversions, improve your ads for conversions, and remarket to your website visitors or users.
As mentioned earlier, the right side of the dashboard is majorly used for Facebook Ads reporting. On that right side, select the ads you want to monitor, and click on the “View Charts” icon. This shows you the visual imagery of your ad’s performance.
- The performance chart shows how many people the ad reached and how many people engaged with the ad.
- The demographics chart shows the age and gender of those who engaged with the ad.
- The platform tab shows you how your ad performed across different platforms e.g., Facebook and Instagram. It shows you data like ad results, impressions, and reach across each platform.
- The delivery tab shows the value which was predicted and that which was eventually delivered by your ad campaign.
Summary
Now that you know the basics of using Facebook Ads Manager, it is time to put this knowledge to use and drive some attention to your brand. Do keep in mind, however, that it is a complex tool that requires more knowledge and experience to really get the most out of it. If you can’t afford the time to learn all its intricacies and features but need results here and now, your best bet might be to enlist the help of professionals at UAWC. Our ten years of experience have honed our SOP-based approach to the point that there is no business we cannot help.
