Are you an avid Instagram user, but have been feeling a little unimpressed with the results of your efforts? Are you struggling to grow your followers and general engagement? Well, we’ve all been there. Even the most famous and successful social media influencers occasionally struggle to maintain engagement on their accounts. However, that doesn’t mean it’s impossible to increase your engagement as an Instagram user. In fact, it is entirely possible and even easy to do so once you understand exactly how this platform works. If you’re ready to take your Instagram game to the next level with increased followers and general engagement, keep reading for our seven Tips on how you can use Instagram more effectively as a social media account.
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Always Use Photo Editing Apps
Instagram is a primarily visual platform, which means the content you post should be visually appealing and well-designed at all times. However, this doesn’t mean you need to be an expert at image editing for your posts to look great. There are a lot of photo editing apps, such as Canva, Snapseed, and Adobe Lightroom, that can easily be used to enhance your images.
You can also use these apps to edit your cover images or your profile picture to ensure that your profiles are consistent. Another thing to keep in mind is that you don’t have to spend a lot of time editing your photos once you have the app downloaded on your phone. There are a few simple edits, such as adding stickers and emojis, that can instantly make your photo stand out. These can be done very quickly, making them the perfect option if you’re short on time.
Don’t Forget About Video
We’ve already mentioned that Instagram is a primarily visual platform. That doesn’t mean you should only post images, though. You need to remember to include videos in your content strategy as well. Remember, you want your Instagram account to be genuine and authentic. This means that you shouldn’t only post the same types of content or from the same topics every single day. Instead, you should be varying your content on a regular basis.
This will help you to avoid seeming as if you’re only posting for the sake of it, and it will also keep your followers engaged and interested. Videos are perfect for including in your content strategy as they are great for increasing brand awareness. You can use videos to create branded content or to show your audience how a certain product can be used.
Organize Your Content
If you’re an Instagram user who has been posting consistently for a few months, yet you have little to no engagement on your posts, then it’s likely that your content isn’t engaging your audience. You need to analyze your past posts to determine what you could be doing differently in the future.
Take a look at the topics you’ve chosen to post about, as well as the type of language you use in your captions. If possible, try to avoid using hashtags whenever possible. If you have been using hashtags on all your posts, it’s important that you are using the correct ones. If you’re not sure which hashtags to use, you can use a tool such as IconoSquad to find the perfect ones for your audience.
Be Consistent With Your Instagram Stories
If you’re not already using Instagram stories views, you’re seriously missing out. Stories are a great way for you to increase engagement with your followers and to showcase your brand. You can use stories to provide behind-the-scenes content or to give sneak peeks into upcoming projects or events. You can also use stories to respond to comments or questions left on your posts. This is a great way to engage with your followers one-on-one, and it can help to boost your overall engagement.
One way to improve your engagement is to respond to comments and direct messages on your account whenever possible. Just be sure to do this in a genuine and sincere way to avoid seeming fake or rude. Another way you can use stories to increase your engagement is to create unique content for your stories. Remember, you have only 24 hours to leave your content up on your story, so you can’t post the same type of content each day. Instead, you want to try to create a variety of content for your story each day. You want to try to vary the types of content you post on your story each day in order to keep your followers interested and engaged.
Don’t Forget to Integrate Instagram with Other Platforms
Remember, Instagram is a social network. This means that you can’t just use it to talk to your followers all the time. You need to interact with other users and brands as well. This can be done by liking and commenting on other posts, as well as replying to comments left on your own posts. Another way to increase your engagement on Instagram is to use a hashtag.
By including a hashtag in your comment, you’re allowing others who are also using that hashtag to see your comment and engage with your brand. Another way to increase your engagement on Instagram is to use a relationship manager. These are apps that will help you to find new followers and encourage engagement from followers who are already on your page. These apps will also allow you to track your progress and help to ensure that your progress is as accurate as possible.
Summing up
Instagram is a great platform for brands and businesses, but it can be challenging to stand out amongst the millions of other accounts. To use Instagram more effectively, keep your account as authentic and genuine as possible while still working to promote your brand and products. To do this, don’t forget to include photos and videos, organize your content, and be consistent with your Instagram stories. Finally, don’t forget to integrate Instagram with other platforms where possible, and schedule your Instagram posts to make the most of your time.
