You can improve your website’s search engine optimization (SEO) in many ways. Whether you improve it using the right keywords or guest posting, enhancing your SEO performance is crucial. Internal linking is an effective but often overlooked way of improving website SEO.
Internal linking kills two birds with one stone — it helps search engines understand the hierarchy and structure of your site and improves user experience by connecting readers to relevant content. While internal linking is an effective and reliable SEO strategy, you must do it right to get results.
Read on to understand internal linking for SEO and how to do it right.
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Link To The Relevant Pages
Internal links are only effective if you link them to relevant pages. Therefore, if you want to perfect internal linking for SEO, ensure you connect links to relevant pages. For instance, if you have a page about “the best ways to plan your living room,” you would want to link to other pages about home improvement, such as “tips to improve your kitchen” or “benefits of having a neatly-arranged home.” Ensure the content is relevant so that the internal links don’t become useless.
Use The Anchor Text You Want To Rank For
When internal linking for SEO, you should use anchor texts you want to rank for. Search engines will likely pick up on that and rank your site higher. When we talk about using anchor text, you should use it naturally in your content.
One common mistake people make is forcing an anchor word that doesn’t fit in the content. If you want to rank as “the best plumber near me,” you should include it effortlessly in plumbing-related content.
Internal Linking For SEO Does Not Need Overdoing
While internal linking for SEO can improve your search rank, overdoing it could hurt your results. You are warned against using too many internal links, which could affect your SEO. Besides, too many links make your site look spammy and disorganized. It can also hurt link equity and make it challenging for search engines to rank and index your content.
Therefore, you should keep internal links to a moderate level to maximize results. Three internal links for 500-800 word content is the ideal rate. While overdoing it hurts SEO, underdoing it could also yield mediocre results.
Put Links High Up Your Page
Internal links placed high up on the page are more likely to be clicked than those placed way down. Therefore, it is ideal for placing internal links higher in your content. As mentioned earlier, ensure they link to relevant content. Placing them in the right position without relevant content makes them ineffective. It is also ideal to space them appropriately to avoid making your site look spammy. This will significantly enhance your SEO!
Internal Links Improve Your Site’s SEO Ranking
Internal links can help improve your site’s SEO. However, you need to use them correctly to get the desired results. For instance, you might link them to the relevant content and use the keyword you intend to rank for. These tips will benefit you greatly in your SEO efforts.
