Numerous experts point towards the premeditated demise of email marketing because of the rapid growth of social media and the subsequent investment by companies.
However, those who hold the view that email marketing is no longer effective do not forget that the reason why this method fails is because the contents of the emails do not reflect the needs of the users.
While it can be difficult to obtain information on the segments, as per Ascend five percent of marketing professionals agree that the efficacy that this software tool can bring is usually restricted by the absence of pertinent information regarding their contacts.
Another issue with the company is constant sending emails. 78% of the people who receive them say they have stopped subscriptions to email because they’re receiving excessive amounts of emails (Hubspot 2016.). In this way, it’s essential to reduce the amount of emails sent out and not be bombarding users with information regarding companies.
It is impossible to achieve efficiency without a planned strategy. Apart from the content being relevant, it has to include a call-to-action to encourage people to click wherever we would like to click.
There are many benefits that are associated with it. If used correctly it can increase sales, bring in new customers, and aid in keeping them. Social networks must first be able to get people involved to make them customers.
. . . . . . . . . . . . . . . . . . . . . . . . .With email marketing, you can choose from a variety of ways of communicating, which include the following:
* Commercial This strategy is thought to be the oldest and are designed to boost the impulsiveness of announcing the launch of a new product or promotion.
* Loyalty For the purpose of helping retain customers, this kind of campaign is designed to increase their loyalty to the company or brand to help increase sales.
” Informational “ This type of campaign is designed to inform customers about upcoming events, or to gather feedback about a specific product or service.
* Place: This is a method used to inform people on the address and location for the actual store in order to let them visit it and become customers.
The strategies that are based on relevant content could yield positive outcomes for companies. In contrast to social media, with email marketing, there is a set of customers who already have an interest in the issues that are sent out by businesses. They are able to choose whether or not they want to read and open the emails.
In social media, information is restricted by them and may not reach all users. Email marketing can be up to 40 times more effective than social media according to a study conducted by McKinsey and Co. This study also shows that the buying process occurs three times faster than social media.
Statistics-wise, there are signs which indicate the increasing potential for marketing through email. Based on research carried out by the Channel Preferences Survey, these reveal 90% of consumers check emails at least once per every day. Additionally, it’s stated that they prefer receiving important business-related information via email.
Based on Fourth Source’s Fourth Source website, 92 percent of Internet users have at the very least an email address. In other words, almost everybody has an email account, unlike the case with social media but not everybody has an account, which makes it create a problem and reduce the impact or coverage in the targeted segment.
In contradiction to the myth that predicts the demise of email marketing, as per the Radicati Group, the number of people who use email will increase to 3 billion by 2020.
These indicators of statistical significance provide no doubt regarding the effectiveness of this software, which is essential to include in your digital strategies of any company because 3 out of 4 respondents say that they get positive results using this tool (Econsultancy).
Its advantages include it’s ability to connect using an individual and personal approach , and also making it easier to analyze and make sense of data. This can help to determine what the company’s goals correspond with the outcomes achieved.
This tool can also allow you to conduct A / B tests. This tool helps you to identify which email is effective best. It also lets you make your message more appealing to the public and increase company recognition, and increase awareness through sending emails every week or bi-monthly.
The customer will be able to recall the business, which permits you to conduct marketing remarketing to get in touch with people who, for instance who have abandoned your website’s shopping cart. You will remind them by emails that they have items in the shopping cart.
Marketing via email has a few costs. An account with Mailchimp for instance, permits you to mail up to 12,000 email messages each month to a list that includes up to 2000 contact for no cost. The paid plans aren’t that costly.
One of the main factors that have contributed to its increase is the advancement of smartphones and growing usage. More than two-thirds of emails are opened via tablets or smartphones (Marketing Land, 2015) 75 percent of Gmail users are able to access the service through their devices and emails that respond have a 40% open rates (Clickz 2015.).
Check out the infographic produced by Campaign Monitor below and discover the ways your achievements and challenges are compared to other marketers. The infographic is vital and relevant statistics on what marketers are using when it comes to email marketing. Emailing your customers and subscribers is a guaranteed method of ensuring that your brand remains in their minds. We’ve also provided the most effective tools for marketing via email to assist you.For the future trends of 2020, we are beginning to increase using geolocation that allows hyper-segmentation. could reach, for instance those who are located in the same location that the store is located. Video is a good option due to its higher rate of positive feedback.
