The world has dramatically changed over the last few years, particularly at the technological forefront. Gone are the days when professionals used to work for hours on jobs that they can now do in a matter of moments with the help of different software applications. Perhaps the most significant development for businesses today is the introduction and development of online companies, including eCommerce stores which many customers now prefer over physical ones.
During the COVID-19 pandemic, the opportunity to conduct business operations online allowed for the survival of several companies. When the “normal” world stayed shut, business owners did everything in their power to salvage what resources they had to keep their operations running. On the other hand, some took the high road and invested what they had online – and the results were quite positive. McKinsey reported that online sales in the UK jumped from 20 per cent in January 2020 to 36 per cent in January 2021. It’s a business model that can help organisations in a world where operating online is being increasingly preferred 580g cream charger.
Fortunately, some businesses are using this approach to maximum effect. One such example is the Stockholm-based creative tech company, Klingit. Klingit doesn’t have a physical workforce operating simultaneously, unlike other online companies. Instead, both its workforce and clientele are online, making it one of the most sought-after online businesses in the country.
Klingit’s co-founders, Teddy Wold and Rikard Hegelund have been on the entrepreneurial front for a while now. These gentlemen have experience running online start-ups for a few years now, making them well aware of what working online can bring to the table. Klingit has become a winning online business due to its out-of-the-box approach, which is not just based on science but is also an art built around capability, imagination and creativity.
One of the major elements Klingit uses for its operations is a thorough understanding of its customers and workforce’s behaviours, which helps it manage both seamlessly. Also, the work of marketers is one of the key indicators of a business’s success today because the campaigns they design and implement are the driving force for bringing in more business. This is why Wold shared that the company is considering adding digital marketing to its range of services.
Stockholm has been labelled as the Silicon Valley of Europe, and Klingit has become one of the most recognised remote working companies in the city. It is now setting its sights on the entire European business landscape. “Our managers are currently based in Stockholm, but if our workforce is from different parts of the world, why can’t we have managers from there? Furthermore, we aim to provide employment opportunities to all kinds of professionals. So, we won’t rest until we reach there,” says Wold.
Wold’s quest to reach the pinnacle of online businesses is a steady process. Under the name of Klingit, Wold and Hegelund are looking to unify their customers, suppliers, and employees to streamline operations. It’s somewhat similar to what Starbucks now does. The multinational chain is a shining example of how one can go global by sticking to the basics. Starbucks has built a culture that brings the global community together. With more than 30,000 outlets around the globe, one thing that connects its suppliers, partners, and customers is the brand’s name. Wold aspires to do the same. Klingit has already taken the first step by introducing a platform that connects both clients and designers from around the globe. So, it won’t be long before it connects everyone under a single brand.
While Klingit’s co-founders are ready to deal with any potential challenges that come their way, they understand that not everyone can afford to take risks. Nevertheless, they are still determined to get more people on board, as well as score more partnerships and affiliations so that their impact could be multiplied. Therefore, Hegelund and Wold are also focusing on developing fruitful business partnerships with other companies and investors. In 2020, the company received an investment of SEK 20 million from By WiT. Apart from this, the founders of King Advertising Agency, one of Sweden’s most successful advertising firms, also invested in the Klingit, helping the company dramatically upscale its operations.
When asked about the investment, Hegelund said, “Our vision is to make the world’s companies look better. We are raising additional capital, intending to scale up the service and grow in more markets.” The company plans to utilise this investment to upgrade its technology and reach out to more markets in Europe. The owner of King Advertising Agency said that since the industry is changing at an astounding rate due to digitalisation, Klingit’s business model is the future of business. It also means that it’s only a matter of time before the company reaches every corner of the world and becomes a household name.
