In the SEO practice, you can often find interesting and even unexpected terms such as link juice. Experts always talk about it as one of the most important indicators of promotion. Indeed, it has a great influence.
Link juice as a weight of the page
The reference weight of the page in guest posting services is a conditional indicator of its authority from the point of view of search engines. It does not have a generally accepted unit of measurement, since it is a combination of the quantity and quality of internal and external recommendations or links.
Not so long ago, PageRank (PR) from Google was considered the main indicator, but now the company has stopped calculating this rating.
Nowadays you can find out the approximate reference weight of the pages using some special tools from Yandex, the Page Weight service, and other similar instruments.
How is the reference weight of the pages distributed?
The concept of static and dynamic weight of the pages was introduced by the SEO specialists for a more clear understanding of the interaction of links. The following features characterize them:
- The total static weight consists of its own for this page and all donor pages referring to it.
- The donor cannot transfer all 100% of his reference weight, therefore the maximum value is set at the 85% level, and if there are several links, this value is divided equally between them (for example, for two resources there will be 0.85/2 = 0.425);
- The higher the indicator of the static mass, the greater the authority. The maximum indicator is on the main page of the site.
- The dynamic weight is of alternating importance and is associated with the activity of the visitors to the site. It grows depending on the number of followings by links.
Thus, the reference weight or link juice reveals as a combination of static and dynamic indicators. The distribution of this parameter between the pages of the site is taken into account when organizing internal linking and is an obligatory element of internal optimization of seo guest posting.
Reference weight distribution between sites
However, when it comes to the SEO process, then the interaction between individual sites plays a large role. They are similarly connected with each other in-based and outgoing links, so the transfer of reference weight occurs according to the same principles.
It is not possible to perform any calculations in this case, because the site interacts with many resources with different levels of authority. In this case, one single principle applies. For a high-quality SEO promotion, it is necessary to accumulate the reference weight of the site page, redistributing it inside the resource.
Still, this value is of great importance and high-quality backlinks can help a project significantly.
