According to the company’s official website, Mahindra is getting ready to release the XUV400verse in the Metadome.ai environment, which is part of the company’s metaverse. This platform serves as a universe to offer the customer a virtual place associated with the company in order to present them with a one-of-a-kind photorealistic graphics experience. According to the information provided by the firm, “the debut of XUV400verse is stated to feature an immersive product interaction, which would activate Mahindra devotees to participate, collaborate, and socialise.”
Veejay Nakra, President of the Automotive Sector at Mahindra & Mahindra, commented on this development by saying, “We are excited to provide this metaverse experience to our tech-savvy customers and invite the community of enthusiastic SUV buyers to experience this immersive and innovative XUV400verse. We are hoping that people will come to our event with their loved ones and friends.”
According to the further information provided in the reports, XUV400verse provides consumers with a virtual showroom experience that demonstrates the innovative design through both guided and free-roaming adventures. Afterwards, there was the LED wall with pictures of spatially sound interactive avatars (live and non-player characters, or NPCs). Mahindra Verse will also have brand-led products and accessories available for purchase in order to make the experience more attractive for clients.
The company claimed that customers could personalise their avatars in some way. Visitors to XUV400 have the ability to build and personalise avatars, maximising their enjoyment of the experience while also sharing it with their loved ones. This experience aims to engage users by providing them with realistic 3D car layouts and giving them the opportunity to experiment with different colours while discovering the capabilities of SUVs.
Lastly, but certainly not least, the business disclosed that XUV400verse hosted the first-ever virtual test drive of its sort, which consisted of numerous modes and camera perspectives being merged into the simulation. This gives users the opportunity to learn about the SUV’s most notable features while simultaneously being exposed to brand billboards and cinematics in the surrounding surroundings.
