With over 6 billion smartphone users in 2020 and a projected 7 billion by 2024, it’s no wonder businesses are going mobile. Regardless of size, companies worldwide are looking for new ways to target their audience, keep them engaged, and at the same increase ROI and brand recognition. The demand for mobile apps is skyrocketing, which means that the time for your business to jump on the mobile journey is now.
Increased brand awareness
One of the core benefits of mobile apps is their ability to increase brand awareness. The right app targeted at the right audience highlights services and products in a much more user-friendly way than desktop apps. To reap all the benefits, it is important to have a well-designed, bug-free, and easy-to-use mobile app. Customers today want businesses to meet them where they are. And according to recent research, 68% of the world’s population uses mobile to access apps compared to the 29% that use desktop.
Brand growth & improved ROI
Growing a brand is highly competitive in today’s digital world. To get ahead of the competition, businesses must think beyond desktop-based apps and websites. Given that people spend an average of 6 hours on their mobile device, it’s worth paying attention to mobile marketing to increase sales as well, not just awareness. To speed growth, it’s worth considering the integration of e-commerce into the app to enable your audience to make purchases directly from their phones.
Strengthen customer engagement
Given that the average time spent on mobile devices is not slowing down, the right mobile app can help you strengthen the connection you have with your target audience. Interacting with customers and prospects is the key to keeping them engaged. Having a mobile app that keeps them connected to your business will immerse them into an unforgettable experience. Incentives, deals, discounts, and push alerts straight to their phones will keep the connection alive and your profits increasing.
Valuable analytics tracking
One of the most useful benefits of a mobile app is that it can help you track valuable analytics, and thus enable you to acknowledge what truly interests and appeals to your audience. Useful metrics such as time spent using the app versus time spent using your website, a number of visitors, products bought, and more, paint a clearer picture of what customers like and don’t like. Big data analytics done right to add value to the overall business because it presents an extra opportunity to gather insights and increase user experience.
Having a mobile app linked to your online business is an excellent way to gain a competitive advantage. However, it is important to know what speaks to your audience and what entices them to act. Also, user experience is critical, so make sure your app is always up to date and functioning properly. Every now and then, check on your competition to see what they’re doing to grab attention. The key here is not to mimic them, but to find ways to do it better based on the feedback you receive from your own customers and prospects.
Whether we like it or not, today’s business world has gotten incredibly competitive in all fields and industries. As customers become more selective, standing out becomes a real challenge. The good news is technology can help you thrive as long as it is put to good use. Stay relevant in the market with a mobile app that speaks louder than beautiful design, and choose to work with an app development company with genuine experience. If you’re having trouble making a choice, the experts at App Maisters are eager to help transform your ideas into a mobile application that will trump the competition.