Nowadays, the business market is loaded with tons of user behavior analytics tools. Most business owners find it difficult to choose the right analytics tools for a website to invest their money into. Additionally, these analytics tools are on the higher end, which again makes it a complex choice.
User behavior analytics tools have gained importance in the last few years. The reason is the fact that the market focus has turned more toward the customers and their experience. Talking about business tools, last year, in 2022, a user behavior analytics software called WebMaxy Analyzer was launched by WebMaxy.
Table of Contents
Background
WebMaxy Company was started in the year 2022 by Anand Mahajan. The purpose was to launch software and tools that can help other businesses to create customer-centric strategies and tactics. The idea was to assist businesses in building awesome user experiences and driving a higher conversion rate.
Anand Mahajan has worked in the IT industry for more than 12 years. He himself has used many best analytics tools presently available in the market. However, he always felt that these best website analytics tools were highly overpriced. Not only this but for different features, one needed to invest in distinct tools which in turn increased the investment.
That’s when he thought of building his own company that would create the most advanced and affordable solutions. These tools and software are kept in an affordable range so they can be utilized by everyone from startups and SMBs to well-established enterprises.
Best user behavior analytics tool: WebMaxy Analyzer
WebMaxy Analyzer can help you to understand your website visitors’ behavior and patterns. You can understand why users aren’t converting and why they behave the way they do. This tool can help you uncover the factors that might be affecting your users’ journey and experience.
Watch your user recordings
You can record and watch your users’ website sessions through the session recording feature. See from visitors’ perspective and understand how they navigate through the website. You can know which page elements they’re paying attention to and which they’re ignoring.
You can discover any problem areas of your website where the visitors are getting stuck. Know which stage of the customer journey the users go to and from where they don’t convert. This way, you can find ways to improve your customer journey.
Know where users click
You can set website heatmaps on the different web pages of your website. A website heatmap is a graphical representation of the users’ click data. It helps you see where your visitors are tapping and clicking on your website.
The different types of heat maps like click and scroll maps are color coded. The bright colors in web heatmaps usually indicate the areas with high user engagement. The light colors used in heat maps for websites represent the areas with less user engagement.
Heat maps can help you analyze large data sets with ease and accuracy. By looking at a web heatmap, you can know how your website is performing. You can know which sections of the website are able to capture the users’ attention and which are being ignored.
A website heatmap free can help you know when your website needs redesigning. If you see that user engagement and clicks are less or decreasing it means you need to work on your website.
A heatmap website can help you to understand your visitors’ behavior. You can know where they tend to tap or click on your website. From this information, you can place your content and CTAs appropriately where they get maximum visibility.
You can also identify any confusing or unclickable design elements that your users might be clicking. This way, you test the usability of your website design as well.
Scroll maps can show you what the visitors are scrolling down on your website.
This can aid you in knowing the attention span of the users. You can use this insight while designing your webpage and position the crucial content accordingly.
How can you create a heatmap for the website for free?
WebMaxy Analyzer is a free heatmap website that can help you create as many heatmaps as you want for your website. Follow the steps given below to create a heatmap for your website for free.
Step 1: Create a WebMaxy Analyzer account and complete the setup process.
Step 2: Go to the WebMaxy dashboard and click on Analyze.
Step 3: Click on the second option Heatmap in the Analyze drop-down box.
Step 4: Next, click on the Create new heatmap on the top-right corner of the webpage.
Step 5: Add a Title and URL of the webpage for which you want to create a heatmap. Click on Save, and a heatmap for that page is created.
Get answers from the users directly
Surveys and polls can help you know the customers’ opinions and viewpoints. You can ask them questions directly and know their needs, wants, and pain points. Accurate customer feedback can help you to make significant and data-driven changes.
WebMaxy Analyzer comes with many pre-designed survey templates that have well-researched questions. You can customize and launch them quickly to get insights.
Comprehensive User Insights
This tool can help you create user personas by providing detailed information. You can know different aspects of a user, like their last seen, city, country, device model, browser version, etc.
You can segment users based on different attributes. This can aid you in targeting users effectively and getting better results.
Analyze your conversion funnel
By breaking down your conversion funnel, you can analyze it and know the scope of improvement. Create funnels on your website with WebMaxy Analyzer and understand the conversion and drop-off rate throughout it.
Create and understand how people respond to forms
Conduct thorough form analysis and know how people respond to forms. You can see which fields they are filling in and which they are avoiding in the contact forms. This way, you can create forms that get maximum users’ responses.
Notify your website visitors’
Send off-site notifications to your website visitors and encourage them to come back to your website. This can help you to push them ahead in their user journey and drive conversions.
Advanced Integrations
You can integrate WebMaxy with many other tools like Magento, Shopify, Google Tag Manager, Kajabi, Joomla, WordPress, Wix, Drupal, Instapage, Hubspot, etc, to improve the effectiveness.
Who should use WebMaxy Analyzer?
WebMaxy Analyzer software is of great use to anyone who wants to get in-depth information about their website visitors. It can be used by startups, digital marketers, product managers, data analysts, UX designers, and business owners who want to enhance their customer experience. They can know their customers’ perspectives and create marketing campaigns and strategies that target them effectively.
Presently, WebMaxy Analyzer has got more than 500+ subscriptions from startups, SMBs, and well-established enterprises. WebMaxy has helped them to comprehend their user behavior and create personalized marketing strategies. This has helped them to get more customers and boost the revenue of their business.
WebMaxy Analyzer Pricing
WebMaxy Analyzer is available in free and paid versions. The forever-free basic version comes with simple features. The paid version comes in three pricing plans.
- Basic forever– free plan- $0/ month
- Plus plan– $19/month
- Business plan– $60/month
- Scale plan– For this plan, contact the sales team.
Other WebMaxy Products
WebMaxy company has also launched other digital products to help businesses accomplish their objectives. We have given more information about them below.
- SurveyBunny: This tool can help you to create and launch surveys easily and quickly. It has more than 200+ survey templates that you can customize and launch directly. These survey templates come with the right questions required for conducting different types of surveys like customer satisfaction, market research, evaluation, feedback surveys, etc.
- eGrowth: eGrowth is an all-in-one eCommerce customer management platform that gives you direct and complete access to your customer data and interactions. You can know and analyze the conversion contribution of your organic and paid marketing channels. This can help you to make data-driven decisions and invest wisely.
This software can also help you to automate your social media marketing and email marketing campaigns. You can automate your customer journey workflows to enhance your customer experience and get higher conversions.
The Conclusion
WebMaxy Analyzer is one of the best free web analytics tools available in the market. It can help you track your website visitors and get to the bottom of their behavioral patterns. You can see how they interact and engage with your website, and you can make alterations accordingly. You can know at which customer journey stage they get stuck and don’t convert. You can identify the sections of the customer journey that need improvement. Making precise changes in your website and user journey will help you to boost the conversion rate.
This is among the best analytics platforms that have distinct features like session recordings, heatmaps, surveys & polls, feedback, funnel view, form analytics, user insights, push notifications, segmentation & filtering, block IP, and so on. For more info and details, schedule a call with our experts or email us at info@webmaxy.co.
