Table of Contents
Introduction:
Online purchasing has sooner or later stuck up in India, way to Flipkart, ebay.in, amazon.in and the listing is going on.While maximum of them are dedicated toward patron satisfaction, there are few on-line purchasing web sites which can be gift to make the most the consumers.After our studies and speaking to clients we discovered Naaptol to be one such organization.
Naaptol is well-known for jogging its commercials on famous TV channels and that they put it up for sale merchandise and declare to be giving them off for a less expensive fee than all of us else withinside the market.Initially, no person doubted their advertising and marketing claims however quickly they began out marketing and marketing merchandise that have been to be had on different structures for approximately 1/2 of of the fee quoted with the aid of using them
About:
Naaptol turned into based in 2008. It is a TV-first platform for product discovery. The organization sells its merchandise thru TV channels in a couple of languages that which includes Hindi, Tamil, Telugu, Malayalam, Kannada and Bengali. Naaptol sells greater than 5,000 merchandise thru 250 dealers on its platform beneathneath one hundred classes.
It caters to 24,000 pin codes throughout the country. The classes consist of apparel & accessories, mobiles, tablets & computers, home & kitchen, furnishings jewellery & watches, car & motormotorcycle accessories, patron electronics, kids & toys, beauty & wellness, and sports & fitness.
Besides TV, the organization has additionally released on-line and offline channels for trade and has forayed into the business-to-business (B2B) class as a part of its latest growth plans. It has 4 offline shops in Hyderabad, Indore, Kochi and Ahmedabad. Tier-2 markets and past account for round 85% of Naaptol’s client base whilst the relaxation comes from Tier-1 towns and metros.
Website : https://www.naaptol.com/
Founder & Team:
Naaptol Online Shopping Private Limited has 5 directors – Manu Agarwal, Ruchir Lahoty, and others. The organization is registered in Mumbai (Maharashtra) Registrar Office. Naaptol Online Shopping Private Limited registered deal with is Shop# 11, Canopus, Kabra Galaxy Star-I CHS, Brahmand, Azad Nagar Thane MH 400607 IN.
History:
Naaptol turned into began out with the aid of using founder and CEO Manu Agarwal, an IIT Kanpur alumnus in January 2008 as product studies and fee assessment service.[3] This internet site could will let you evaluate the pricing of as many as 10 merchandise to make an knowledgeable buy decision. It additionally indexed the information of nearby dealers. In 2009 it tailored the market version and began out promoting merchandise on-line.
Revenue:
Naaptol Online Shopping Private Limited is an unlisted non-public organisation included on 25 February 2008. It is classed as a non-public restricted organisation and is positioned in Thane, Maharashtra. Its legal percentage capital is INR 6.50 cr and the overall paid-up capital is INR 6.04 cr.
Naaptol Online Shopping’s running sales variety is INR one hundred cr – 500 cr for the monetary 12 months finishing on 31 March 2021. Its EBITDA has improved through 133.33 % over the preceding 12 months. At the equal time, its ee-e book internet really well worth has improved through 11.30 %.
Funding & Investors:
Naaptol has raised investment from New Enterprise Associates (NEA), Canaan Partners and Silicon Valley Bank throughout its adventure when you consider that 2008 and released a spot buying internet site known as Naaptol Club. By 2010, Naaptol ventured into print media and improved its print media marketplace percentage through 0.three% [4] securing a role of a pinnacle advertiser for 2 consecutive years in 2009 and 2010.
It has been many of the pinnacle three advertisers in 2011 and 2012 as according to the ET TAM Adex record marketing and marketing in extra than 60 print publications. In 2012 the organisation began out showcasing its merchandise via broadcast media and changed into the primary domestic buying organisation to apply 60 Sec. spot marketing and marketing returned then. Naaptol nowadays advertises in round 35 broadcast publications.
Naaptol with its community of transport companions offers its offerings in all states and union territories throughout India. It is the handiest organisation in its class that makes use of the offerings of India Post for deliveries in their orders. Naaptol raised a complete of $105.2 M in investment over four rounds.
Bussiness Model:
Naaptol Online Shopping, which owns and runs TV buying and eCommerce platform Naaptol.com, will quickly have an offline presence too. The organisation has allocated $1.five Mn (INR 10 Cr) toward the status quo of one hundred shops throughout the us of a over the subsequent 12 months.
According to a record, the organisation has already opened its first save in Thrissur. The subsequent 4 shops in Indore, Hyderabad, Ahmedabad and Jaipur respectively, may be opened through March 2018.
Award & Recognition Naaptol:
- 2014 – Naaptol received the “Retailer of the Year” award given through the Asia Retail Congress withinside the class of on-line buying and e-commerce. Naaptol.com beat six different competition withinside the class to end up the winner.
- 2014 – Naaptol bagged the ISO 9001:2008 certification for notable exceptional control system – 2013 and the ISO 10002:2004 certification for notable client grievance control system.
- 2014 – Naaptol received the “Most Innovative eRetailer Award” at India e-Retail Awards prepared through Franchise India Magazine.
- 2012 – Naaptol changed into provided the “Hottest Internet Company of the Year” at CNBC TV18 Young Turks Awards.
- 2011 – Naaptol changed into conferred with the “New Brand Award” through Star News.
Competitors:
Naaptol’s pinnacle competition consist of Meesho, Stitch Fix, Sulekha and MonotaRO.
Latest News:
- 01 Jul 2021: India’s Leading Teleshopping Network – Naaptol Selects EbixCash for Managing Its Customer Care Operations.
- 15 Sept 2018: Investors analyze neighborhood languages, and Naaptol is returned in the sport after three years.
- 31 Oct 2017: Increasing Number of Websites and Mobile Applications are Expected to Challenge the general Asia Teleshopping Market Growth.
- 23 Oct 2017: Asia Teleshopping Market – Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017–2025.
Future Plans:
Naaptol Online Shopping Pvt. Ltd, which runs teleshopping and on-line buying platforms, is making plans to release an preliminary public offering (IPO) that would see the organisation increase as a whole lot as ₹1,000 crores, stated humans aware about the development.
Multi-channel domestic buying organisation Naaptol will installation a complete of a hundred and fifty franchise shops throughout the us of a over the subsequent monetary years, stated a senior organisation official.
Some FAQs:
When changed into Naaptol based?
Naaptol changed into based in 2008.
Who are Naaptol’s key executives?
Naaptol’s key executives are Mahendra Patil, Hemant Bishnoi and Manu Agarwal.
How many personnel does Naaptol have?
Naaptol has 909 personnel.
What is Naaptol sales?
The modern Naaptol annual sales is ₹6.three b.
What is Naaptol sales according to worker?
The modern Naaptol sales according to worker is ₹6.nine m.
Who are Naaptol’s competition?
Competitors of Naaptol consist of Meesho, Stitch Fix and Sulekha.
Where are Naaptol headquarters?
Naaptol headquarters is positioned at Number 11, Canopus, Kabra Galaxy Star-I CHS, Brahmand, Azad Nagar, Thane.
Where are Naaptol workplaces?
Naaptol has workplaces in Thane and Navi Mumbai.
How many workplaces does Naaptol have?
Naaptol has 2 workplaces.
Conclusion:
Not so surprisingly, Naaptol additionally has a few definitely terrible after income support, complains display that they promote replica merchandise and refurbished ones. We have spoken to the men who left the critiques and may agree the truth that Naaptol does byskip off refurbished merchandise as new ones. While checking Mouthshut.com for critiques of Naaptol, It changed into determined that 89% of out of 410 critiques gave 1 big name rating. Few display captures of the critiques written through customers.
Quite some humans have clearly realised the unfair alternate practices being utilized by naaptol and right here are some tweets from numerous humans approximately their merchandise. Adding to all that is the truth which you CANNOT unsubscribe from Naaptol’s mailing list, many customers complained approximately it and whilst we attempted it, we confronted the equal problem. We don’t have any clue if it’s miles intentional or only a technical glitch which have been left unresolved when you consider that an extended time.
