Naming Your Mobile App – Why an App Name Generator is a Bad Idea


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So you’ve got a great idea for a mobile app. Congratulations! But now comes the hard part – what are you going to name it? Naming your app is one of the most important steps in the development process because it’s the first thing potential users will see. A good name will help your app stand out in a crowded marketplace and attract attention, while a bad name will do just the opposite. 

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One option you might be considering is using an app name generator. While this might seem like an easy way to come up with a catchy, unique name for your app, there are some serious drawbacks to using a generator that you should be aware of before making your decision. 

The first problem with using a generator is that the names it produces are often long, complicated, and difficult to pronounce. That might not seem like such a big deal at first glance, but think about it – how many times have you been scanning through the app store and come across an app with a long, complicated name that you just couldn’t be bothered to try and figure out how to say? We’ve all been there. In a sea of apps with easy-to-remember names, why would someone take the time to try and puzzle out yours? 

Another issue with using a generator is that the names it spits out are often completely irrelevant to what your app does. Yes, you want your name to be unique, but you also want it to give users some idea of what they can expect from your app. A name like “Butterfly Rainbow 3000” might be unique and eye-catching, but it doesn’t tell users anything about what your app does. Would you download an app called “Butterfly Rainbow 3000”? Probably not. 

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Finally, using a generator means that there’s a good chance other people will have already used the same one as you and ended up with the same name for their app. This wouldn’t be such a big deal if we were talking about something mundane like website domains, but since mobile apps are so visible in today’s marketplace, having two apps with the same name can cause all sorts of problems. You could end up being overshadowed by another app with a similar name, or even accused of plagiarism! 

Conclusion: 

When it comes time to name your mobile app, resist the temptation to use an app name generator. The names these generators produce are often long, complicated, and difficult to pronounce – not exactly ideal when you’re trying to stand out in a crowded marketplace. In addition, the names generated by these tools are often completely irrelevant to what your app does, which makes it harder for users to understand what they can expect from your product. Finally, using a generator carries the risk of ending up with the same name as another app on the market – not something you want when visibility is so important in today’s competitive landscape.

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John Mclane