Saturday, 27 January 2024, Bengaluru, India
Today, Opera announced that it will release a new AI-powered browser for iOS in Europe based on its engine. In response to the news, the Norwegian company announced that Apple will permit using alternative browser engines on iOS due to the European Digital Markets Act’s requirements (DMA). Thanks to the modifications, developers can provide browsers not built on the WebKit browser engine.
(Image Source: Techcrunch.com)
The WebKit browser engine, which powers Apple’s Safari browser, is now required for third-party browsers. Apple will start accepting submissions for non-WebKit-based browsers to comply with the DMA. This includes developers who offer in-app browsers, which let users view online pages within iOS apps and those who create web browser apps.
Opera claims that these modifications will offer iPhone customers an AI-powered Safari substitute.
Opera’s EVP Mobile, Jørgen Arnesen, stated, “As the leading European browser developer, we embrace the changes introduced through the DMA, aimed at fostering competition and offering users a more diverse selection of browsers on iOS.” We plan to fulfill this promise with the AI-focused Opera One for iOS. We are also thrilled that Apple has confirmed that it will include a browser option screen for iOS, making it more straightforward for people to select their preferred browser as the default on their mobile devices.
Apple’s new interoperability request form, which would let developers make further requests for interoperability with iPhone and iOS hardware and software features, has Opera “very excited about it,” Arnesen continued.
The DMA will start in March when the new browser is anticipated to launch. Opera stated in a news release that it ” strongly encourages Apple to implement these augmented freedoms to iOS users around the globe,” despite the improvements being only implemented in the European Union.
Opera stated it would soon reveal a “major investment” in a significant AI infrastructure project in Europe, but it did not disclose any further information on the new browser.
Opera revamped its flagship desktop browser, Opera One, which will also be the name of the new iOS browser, and unveiled its “Aria” browser AI last year. Opera stated that the new browser contains features that will prepare it for a ” generative AI-based future.”
In summary, in light of Apple’s DMA changes, Opera’s choice to launch a new AI-driven browser for iOS in Europe underscores the ever-changing nature of digital markets and the strategic adjustments undertaken by technology firms. Implementing Apple’s Digital Markets Act (DMA) has spurred Opera to capitalize on AI technology, introducing innovations to stay competitive in the browser sector. This decision highlights the tech industry’s persistent competition and regulatory complexities, where companies strive to navigate evolving market dynamics and meet compliance standards. As the tech landscape evolves, integrating AI features into Opera’s browser indicates a dedication to improving user experiences, positioning itself competitively in a market shaped by technological advancements and regulatory shifts. The consequences and efficacy of this strategic initiative will likely be closely monitored within the broader industry context and the regulatory framework introduced by the DMA.
(Information Source: Techcrunch.com)
