Paisabazaar : Startup Story | Founder| Ceo | Funding | History | Competitors

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Paisabazaar is a business enterprise that operates a market for lending merchandise. Its cell app facilitates customers to examine and select from numerous monetary merchandise throughout classes which includes non-public loans, commercial enterprise loans, domestic loans, credit score playing cards, training loans, automobile loans, financial savings accounts, and mutual funds.

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PaisaBazaar turned into born out of the realisation that lending is as massive an possibility as coverage, says CEO Naveen Kukreja. The unit turned into commenced in 2014 below Etechaces, primarily based totally at the philosophy that monetary offerings, along with banking and lending, have been each below-penetrated and opaque in India.


Paisabazaar is digital debt syndication offerings plus Business help gadget of Banks and Financial Institution. It is a market for loans and credit score playing cards and gives all a entire spectrum of lending and funding merchandise for retail clients. It is the a part of EtechAces Marketing and Consulting which owns and operates

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Paisabazaar is operating with over 60 companions that consist of India’s main banks, NBFCs and mutual fund homes with operations that span over 250 towns throughout the united states and provide greater than one hundred monetary merchandise. has additionally commenced its offerings like loans, credit score rankings on Google assistant and alexa. has labored drastically on futuristic technology like synthetic intelligence and system learning. It will assist become aware of client desires greater accurately, factoring of their way of life and life-degree and could expedite the strategies at the Paisabazaar platform via similarly automation and digitization, consistent with its philosophy of developing ‘paperless’ and ‘presence-less’ strategies. 

The commercial enterprise commenced focussing on unsecured lending merchandise—credit score playing cards and private loans, which have been greater amenable to virtual structures and generation.

These are merchandise in which the lender doesn’t want to realize as a good deal approximately person debtors as approximately the section to which the borrower belongs. “The lender chooses you,” factors out Kukreja, who has formerly labored at Citigroup and Capital One.

PaisaBazaar, therefore, focussed on including price at each ends—the patron must get the first-rate options, and the associate banks ought to make cash with the aid of using promoting loans. Over the final 4 and a 1/2 of years, PaisaBazaar has accelerated into maximum of the borrowing merchandise that a retail patron might want—from automobile loans to training loans.

Website :

Founder & Team:

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Naveen Kukreja is the CEO & Co-founder at is positioned in Gurgaon, Haryana, India.

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History: is India’s biggest on-line monetary market for loans and Credit Cards. It gives all a entire spectrum of lending and funding merchandise for retail clients. presently companions with greater than seventy five companions throughout lending and funding classes with 300+ merchandise on provide.

Since its inception in early 2014, the business enterprise has marked a amazing increase and now has over 33 million traffic coming to its internet site every 12 months. It is the handiest monetary participant to disburse loans really well worth Rs 2500 crore really well worth in a monetary 12 months (2016-17).

The business enterprise is focused on a 3X increase and targets to pass Rs. 6000 crore annualized disbursal run charge with the aid of using the cease of this monetary 12 months. It plans to the touch annualized disbursal of Rs 25000 crore with the aid of using 2020.

The portal has been conferred with Economic Times “Best BFSI Brand Award”, Money Tech “Startup of the Year and Money Tech “Best Customer Experience Innovation” withinside the final one 12 months. Apart from this, has been diagnosed as an “Emerging Brand” on the prestigious CMO Asia Awards, in addition to with the aid of using Indian Brand Convention.

Paisabazaar is a part of Policybazaar organization, India’s biggest on-line coverage platform and is an InfoEdge (, Premji Invest, Tiger Global Management, Temasek, Steadview Capital, Ribbit Capital and Inventus Capital Investee Company.


Revenue for the Calendar Year 2020 stood at USD 27.1M down from 29.9M withinside the Calendar Year 2019. It’s legal proportion capital is INR 50.00 cr and the entire paid-up capital is INR 39.08 cr. Paisabazaar Marketing And Consulting’s working sales variety is INR one hundred cr – 500 cr for the monetary 12 months finishing on 31 March, 2021.

Funding & Investors:

  • Paisabazaar raised a complete of $31.6 M in investment over 1 rounds.
  • EtechAces Marketing and Consulting, the organization business enterprise of, has an envisioned valuation of $1 billion after a $238 million Series F investment, led with the aid of using generation investor SoftBank in June 2018.
  • In January 2018, raised Rs two hundred crore from the discern business enterprise with plans to triple its mortgage disbursement.

Revenue Model:

You are in requirement of a mortgage or a credit score. Paisabazaar lets you examine the charge of hobbies financial institution sensible and additionally collects your information. One of the consultant from paisa bazaar calls you again that will help you get a mortgage from the financial institution you preference to take a mortgage .

Once the mortgage is granted paisa bazaar receives a fee from banks withinside the variety of 0.25 % to the quantity of 3% of the entire quantity granted. That’s as easy because it seems however those men face a horrible opposition from different gamers withinside the industry.

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Awards & Recognition:


Paisabazaar Sources ‘The Biggest Ever Single Unsecured Loan’ Of Rs. seventy five Lakh For Kotak Mahindra Bank.

Paisabazaar has been conferred with Awards mentioned –

  • Economic Times “Best Fintech Brand” (2018)
  • Best Content in PR Campaign-mCube awards (2018)
  • Emerging Brand Award-Broadcast and Media awards (BAM) (2015)
  • Economic Times “Best BFSI Brand (2016)
  • Best virtual platform for Credit playing cards-ET Cards and Payments summit (2017)
  • Money Tech “Startup of the Year” (2017)
  • Money Tech “Best Customer Experience Innovation” (2017) award
  • The Best BFSI Brand Award (2018)
  • Emerging Brand on the prestigious sixth CMO Asia Awards (2016)


Paisabazaar’s pinnacle competition consist of QuickCredit, Paxful, Chqbook and Eden. 

Latest News:

  • Mar 21, 2022: mint — Over sixty five lakh Paisabazaar clients with delinquencies clean superb debt.
  • Feb 25, 2022: — Paisabazaar’s credit score consciousness initiative facilitates fifty two lakh clients improve score.
  • Feb 10, 2022: — Paisabazaar ties up with RBL financial institution to provide credit score card.
  • Nov 19, 2021: mint — PaisaBazaar releases new emblem movie on virtual structures.
  • Jun 22, 2021: Silicon India — Paisabazaar Partners with SBM Bank India to release Step Up Credit Card.
  • Apr 19, 2021: The Economic Times — Home mortgage EMIs set to head up as hobby fees backside out: What debtors must do.
  • Feb 3, 2021: TechCircle — PolicyBazaar discern narrows loss with the aid of using 12% in FY20.

Future Plans:

Types of Financial planning 1

A key a part of Paisabazaar’s long-time period increase approach is constructing neo-lending merchandise with companions, to satisfy precise patron want gaps. These revolutionary merchandise might pressure inclusiveness, with the aid of using permitting underserved segments to get admission to credit score and over the long-time period, toughen the lending ecosystem. 

The Step Up Credit Card, constructed in partnership with SBM Bank India, is the primary product to be released below Paisabazaar’s neo-lending approach.  A secured card furnished towards a hard and fast deposit (with SBM Bank India), Step Up Card facilitates clients with broken credit score or people with no credit score records to regularly construct their Credit Score.

While accountable use of Step Up Credit Card allows clients to attain a robust Credit Score, it additionally permits them to experience blessings of a credit score card, and earn robust returns on their constant deposit.

Neeraj Sinha, Head, Retail & Consumer Banking, SBM Bank India, said, “At SBM Bank India, we accept as true with clever banking – being a aggregate of generation and banking as a service, solves issues and empowers people. In India, the penetration of credit score playing cards is low due to loss of credit score records and excessive delinquencies.

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We partnered with Paisabazaar to layout a product that solved each those challenges – subsidized with the aid of using a hard and fast deposit, it now no longer handiest protects the best of the property however additionally facilitates construct the credit score score. We carried out a pilot software which witnessed first-rate outcomes and these days we’re launching the cardboard for everyone.”

Consumers can take the Step Up Credit Card at the Paisabazaar platform via a totally virtual and paperless process, with immediate issuance and activation.

Paisabazaar and SBM Bank India also are developing a software that could allow revisions in credit score limit, primarily based totally on patron utilization and behavior via the Step Up Credit Card.

Some FAQs:

Who is the founding father of Paisabazaar?

Yashish Dahiya and Naveen Kukreja

Is Paisabazaar SEBI registered?

Paisabazaar Marketing and Consulting Private Limited is a SEBI certified registered funding adviser having the license code no. INA100003949 (Paisabazaar). 

Is PolicyBazaar and Paisabazaar same?

PolicyBazaar has released a brand new platform known as PaisaBazaar to provide monetary advisory offerings to customers. 

Does Paisabazaar display cibil rating? is one of the satisfactory CIBIL Score development businesses wherein you may avail credit score advisory offerings to rebuild your CIBIL rating that can have occurred due to non-fee of well timed EMIs or every other factors.

What is the minimal length for housing mortgage?

The domestic mortgage minimal tenure is generally pegged at 2 years.

What is Paisabazaar Wikipedia?

It presents a virtual platform – internet site and app – wherein customers can examine coverage rules and different monetary offerings from primary coverage companies.


Paisabazaar have attempted to keep excessive requirements in best, clarity, and accuracy of the cloth published at the portal. Paisabazaar isn’t always legally chargeable for the equal in any remember whatsoever. Employees, companions, and related group of workers of Paisabazaar aren’t liable for any loss, harm, or harm because of utilization of data from the portal.

Customers are suggested to apply their very own discretion in such matters. The data furnished at the portal is of monetary, coverage, and prison nature. It is a mutual know-how that clients affiliation with the portal may be on the client’s choice and risk.

BEWARE OF FRAUDULENT PHONE CALLS AND E-MAILS. Paisabazaar clarifies to public that Paisabazaar or its officers will by no means ask clients/traffic to deposit any cash/coins for any of our offerings. Public receiving such telecellsmartphone calls/emails are asked to intimate Paisabazaar together with information at

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