Pinterest has Reached to Whopping 433 Million Active Users in 2022


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Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, travel destinations and more. People either browse through pins others have saved or create their collections of pins. So, it has evolved into one of the hottest social media networks, with more than 433 million monthly active users.

With a vast number of users, Pinterest has put its worth into the world of social media, and according to the source, it is growing with more ideas and inspiration daily. To get into the details, we have gathered the stats and information which may convince you that Pinterest is not only the best place for finding ideas but can also be a powerful marketing tool if used correctly. So, without any further ado, let’s get started!

What are the General Pinterest Stats? 

Pinterest is a social media platform that allows users to share images and videos related to their interests. The platform is especially popular with women and has been growing since its launch in 2010.

According to recent statistics, Pinterest has over 433 million monthly active users, making it one of the most popular social media platforms. Moreover, the average Pinterest user spends over 2 hours on the site every month, proving it is a highly engaged community. And with over 50 billion pins shared on the site, there is a wealth of content for users to explore.

Interestingly, Pinterest is also one of the most effective social media platforms for driving traffic to websites. Over 80% of pins are clicked through to an external website, making it a potent tool for marketing and branding purposes. Almost 94% of marketers are using Pinterest and earn an average amount of $50,000 to $75,000

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Given its popularity and engagement levels, it’s no surprise that Pinterest is being hailed as the next big thing in social media. And with its visually-focused format and ability to drive website traffic, it’s easy to see why businesses are taking notice. Pinterest is worth considering as part of your social media strategy if you’re looking to get ahead of the curve.

How Quickly is Pinterest Growing?

Pinterest is currently the 15th-ranking social media platform, but it is quickly gaining popularity and is on track to become one of the top social media platforms shortly. In 2022, it is estimated that there will be 251.8 million users on Pinterest, which is a significant increase from the current user base. 

This growth is mainly due to the fact that Pinterest is a visual platform perfect for users looking for inspiration or ideas. In addition, Pinterest has self-service advertising tools that make it easy for marketers to reach their target audience. As more people discover the benefits of using Pinterest, the platform will likely continue to grow rapidly.

What is the Estimated Audience of Pinterest in 2022? 

Although currently used chiefly by women, Pinterest is quickly gaining popularity among men and is on track to become one of the most popular social media platforms in the coming years. As of 2022, it is estimated that 76.5% of Pinterest’s global users are female, 15.6% are male, and 7.9% are of unspecified gender. 

The platform is viral among people drawn to its visually-based content and use it for everything from planning their wedding to finding recipes and home décor ideas. In addition, Pinterest is one of the few social media sites not dominated by negative or fake news – making it a refreshing change of pace for many users. With its growing popularity and user base, Pinterest is poised to emerge as a leading social media platform in the years to come.

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How Many Countries are Using Pinterest in 2022?

Pinterest is a popular social media platform that allows users to share images and videos. The platform is top-rated among 29 countries at the moment. 58.9million US female internet users report that they use Pinterest, and 32.6 million US male internet users; the venue boasts a pretty even user split.

Regarding geographical usage, Pinterest is most popular in the United States, with 98 million active users, followed by India, Brazil, and the United Kingdom. With its unique mix of social media and e-commerce features, Pinterest is well positioned to continue its growth trajectory in the coming years.

Can Pinterest Take the Place of Facebook in 2022?

While it’s unlikely that Pinterest will completely overtake Facebook in terms of users and engagement in 2022, it’s not impossible. Pinterest has been one of the fastest-growing social media platforms in recent years. In fact, the site has more than quadrupled its number of users since 2016. 

This rapid growth is due in part to Pinterest’s unique user base, which is primarily female and highly engaged. In addition, Pinterest successfully monetised its platform, generating more than $1 billion in revenue last year. Given this strong start, it is not surprising that some experts have predicted that Pinterest could eventually surpass Facebook as the largest social network in the world, with 2.934 billion users, only if Pinterest can improve a few things. Such as, Pinterest is lacking in attracting men, so the marketers targeting male audiences would prefer facebook rather than Pinterest. Also, Pinterest doesn’t allow you to Download Pinterest Videos & Gifs & Images Online. For that, you will need to use another downloader tool. 

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While this may seem like a long shot, it is worth noting that Facebook was once considered a long shot. While Facebook has a broader range of users, Pinterest is quickly closing the gap. With its focus on visual content and easy-to-use interface, Pinterest is well-positioned to continue growing in popularity in the coming years. 

What Age Group Uses Pinterest the Most?

Pinterest is one of the most popular social media platforms, with over 250 million monthly active users. While people of all ages use Pinterest, the platform is particularly popular with young adults. According to data for 2022, here are some stats: 

  • 95.6 million users who use Pinterest aged between  25 to 34
  • 48.1 million users who use Pinterest aged between 18 to 24
  • 36.9 million users who use Pinterest aged between 35 to 44  
  • 9.0 million users who use Pinterest aged 65 

This represents a significant portion of the overall user base and helps to explain why Pinterest is often used for targeted marketing campaigns. In addition to its large user base, Pinterest also has high engagement levels, with users spending an average of 14 minutes daily on the platform. This makes it an ideal platform for reaching out to potential customers and driving traffic to a website or online store.

So, yes, Pinterest is rapidly growing and has a solid user base and high engagement levels, making it an ideal platform for marketing campaigns and the best emerging social media platform in the coming years.


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Abhay Singh

Abhay Singh is a seasoned digital marketing expert with over 7 years of experience in crafting effective marketing strategies and executing successful campaigns. He excels in SEO, social media, and PPC advertising.