Table of Contents
Introduction:
As a local business owner not only do you have to compete with other businesses in the area but you also have to appeal to Promote Your Local Business with these 3 Marketing Strategies local consumers and make sure they notice and choose your business. But how can you do that and draw more customers? Well, that’s where good marketing steps in.
What is 3 Marketing Strategies?
If you Promote Your Local Business with these 3 Marketing Strategies, you’ll be certain to see your local business flourish and grow. When you have a local business, the marketing strategies you’ll use are different from what an international company or a large corporation would include in their campaign.
When looking to expand locally, you’ll want to connect with neighbors and people living in the area. You’ll have to state clearly who you are and what you do if you plan on running a successful business. If you want to learn how to advertise and promote your local business, keep reading the article as we uncover 3 tips you should definitely try.
Make sure you’re mentioned in local directories:
Unless they can’t find you online, you practically don’t exist. Unless you give your potential customers the opportunity to learn more about you and your business, you’ll most likely end up shutting down your business within a year of time. That’s why it’s important to include your business in local directories so that customers can look you up and check the business hours, find your phone number and leave reviews.
One of the most well-known directories is undoubtedly Yelp, so you’ll want to ensure your business pops up there. Most of these directories are also free, which makes them a great advertising method when your budget is limited.
A good example of a local business that took advantage of all that Yelp has to offer is Cafe La Maude in Philly. Not only have they accumulated a high number of reviews but they’ve added all the relevant information to their Yelp page for future visitors to check out.
Take full advantage of Google My Business:
If you still haven’t created a Google My Business listing, it’s high time you do as it’s not only free but it’s an opportunity for your business to show up in the search listings. That way, visitors and people nearby in need of a specific service can find your business online through GMB. However, it’s not enough to simply create a GMB listing—you also have to make sure you’ve filled in all the information with accurate details(address, phone, working hours, directions). All of these details will make it easier for people to find you and contact you.
Also, take the time to write a detailed business description, and don’t forget to make it as local as possible(use local keywords as well). GMB allows you to insert images, so make sure you upload high-quality photos that will show the essence of your business.
A local business that has realized the importance of having a GMB account is The Estate Watch and Jewelry Co. from Scottsdale, Arizona. They are a jewelry store that not only sells but also buys different types of jewelry and if you take a look at their GMB profile, you’ll see that they’ve listed all the relevant info there, such as their location, phone number, images of both the store and the jewelry, service description, etc.
Introduce a loyalty program:
A loyalty program can help your local business a lot. Once you introduce a loyalty program, you’re encouraging customers to keep coming back to your business in order to earn points or get special offers and discounts. These are just some of the existing programs businesses use to attract and turn people into loyal customers. You can offer different kinds of incentives to your consumers apart from the ones we’ve mentioned.
For instance, they can receive complimentary products or get vouchers once they’ve spent a certain amount of money. Plus, you can also provide loyalty cards where they can collect points.
Many cafes and fast-food restaurants use this strategy to keep their customers. Each time you buy breakfast or grab a coffee, you get a stamp or special points and once you’ve earned a certain number, you can get a free coffee or something sweet. No matter which kind of loyalty program you opt for, just make sure your customers are familiar with it and know the terms and rules.
FAQs about Promote Your Local Business with these 3 Marketing Strategies:
What are 3 ways to promote a local business?
- Write a blog. Blogging is a free and effective marketing tool to drive traffic to your site.
- Master social media marketing.
- Use locally targeted ads.
- Sign up for a local directory.
- Grow your email list.
- Get involved in the community.
- Promote a loyalty program.
- Partner with local influencers.
What are the three marketing strategies that you need to have in order to make your business viable?
- Product strategy. This lever is about what is being delivered to the marketplace and consumed by the customer.
- Service strategy.
- Pricing strategy.
What are some of the marketing strategies used to promote the business?
- Utilize Social Media Platforms.
- Get The Most Out of Email Marketing.
- Add A Personal Touch To Your Marketing Messages.
- Take Advantage of Co-branding, Affinity, and Cause Marketing.
- Start Blogging For Your Business.
- Use Videos As Marketing Tools.
What are the 3 most important aspects of successful marketing?
- Define your target audience. Whether you launch a new campaign or simply want to set up your newsletter, you need to specify who your target audience.
- Care about what your customers care about.
- Become a resource.
- Get your reviews up.
- Be accessible online.
How do I promote my local business?
- Plan out your process with a marketing strategy template.
- Advertise with local audience targeting.
- Create a blog strategy catering to a local audience.
- Post locally appealing content to social media.
- Get set up with online directories.
- Be involved in the community.
Why do we need to promote local products?
Local businesses are more accountable to their local communities and donate more money to non-profits. Supporting local businesses is good for the environment because they often have a smaller carbon footprint than larger companies.
What is a local marketing strategy?
Local marketing is a marketing strategy that targets consumers and customers within a certain radius of the physical location(s) of a business. Local marketing is also known as neighborhood marketing or local store marketing.
What makes promotional marketing strategy effective?
The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience’s point of view and interests, and delivered at an appropriate time – when the audience is most likely to be attentive to and interested in the message being delivered.
Conclusion:
Once you put these strategies into practice, you’ll definitely witness an increase in the number of customers Promote Your Local Business with these 3 Marketing Strategies and you see how your business is slowly starting to get more noticed by locals. If you’re not sure where to start, do check out the businesses we listed as examples and try to follow suit. Learn from them and see whether it’s possible to apply the same tactics to your business.
