A popular current trend in a variety of industries is AI-generated content. It is increasing in tech, especially in the food industry, supply chain, chatbots, and image generation. Many businesses are using AI tools to create content and copywriting. It is growing in popularity, and many ask if AI will replace content writers. Although it has been proven not to be appropriate for all copywriting, there are some pros to using AI-generated content as well as cons.
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What Is It?
Firstly, it is important to understand precisely what AI-generated content is. It is a copy of blogs, marketing materials, product descriptions, and articles written by a machine instead of a person. Once an individual puts in information like keywords, phrases, and topics, an AI generator will create content. It is part of a group of popular new business trends in recent years that speeds up the writing process, and many companies have started to detect it.
How Does It Work?
To use an AI generator, there needs to be a text format as well as a topic and keyword. Once the generator has those, it will search the web and piece content together in the requested structure. Some tools will rewrite existing content to add information from internet searches and editing tools. It can also take existing content and reformat it to fit into a different type of post, such as a social media post or an email.
What Are the Pros?
There are a few pros to using AI-generated content. The first is its efficiency and scalability. The fact is AI can create content quicker than a human, which for a business, would consider the most significant benefit. It only takes AI minutes to develop their content, whereas people will take much longer since they have to research and write. With the faster turnaround and the number of articles, it is no wonder businesses will turn to AI-generated content.
Not only is AI-generated content getting pushed out faster, but it is also more cost-effective for businesses. Hiring content writers can typically cost a few hundred dollars, especially if a company wants a high-quality product. At the same time, some AI tools are free, and others have a monthly subscription fee. Typically, the difference is a hundred dollars for tens of thousands of words when using AI.
AI generators also improve SEO content by scrolling through thousands of documents on the web and absorbing all the information. As it goes through all of the documents online, it learns to generate keywords that will improve search engine optimization, making the content appear higher on the search engine ranking.
What Are the Cons?
Although there seem to be many pros to AI-generated content, there are also a few cons. The first and biggest con are the concerns about the content’s quality and the risk of plagiarism. Since AI relies on algorithms and data for its content, there is a chance that the tone may get misplaced. This is due to the fact that AI tools can focus on black-and-white areas of a topic but cannot on the gray areas, which are more subjective. There is also the fact that algorithms devalue content, which is a significant part of what AI relies on when pushing content.
Another con to consider is the fact that there is a lack of personalization and creativity in the content generated by AI. Creativity makes articles more engaging to read, and because people will share articles they connect to, emotional intelligence is vital when creating content. On top of that, AI-generated articles still need humans to edit. So even though AI may save time, humans still need to quality-check what the AI pushes out.
Finally, AI cannot generate any new ideas. They can only take what is already out there on the web. Therefore, if new content is needed, AI is a poor choice.
There are many pros and cons when it comes to AI-generated content, and no matter the pros, you can never replace the creativity of the human mind.
