Starting your new eCommerce venture can be intimidating! The number of decisions, technicalities, and research are bound to confuse you.
However, one question that turns out to be a nightmare for new eCommerce entrepreneurs revolves around which development language they would choose. While every company has different options, many choose Magento as their reliable development option.
Wonder why? Because 0.9% of online stores on the internet run on Magento. But that’s not all. Continue reading as we explain why your business needs Magento eCommerce development services while walking you through case studies of brands enjoying fame with the same development language.
Why Magento: How It Adds To Online Stores?
There are numerous reasons why Magento is among the most reputed eCommerce development platforms for eCommerce businesses. The platform is highly customizable, easy to understand, and highly scalable.
Let’s have a quick overview of the different reasons why you should use Magento as your development program:
1. It’s Open Source
The open-source nature of Magento indicates that developers can alter the source code and add features to the store. Besides, it also makes it easy to install different functions or develop plug-ins and add-ons.
2. It’s Scalable
No matter the size of the eCommerce store you require, Magento allows you to have it. Thanks to its flexibility, Magento can adapt to the needs of businesses of every type.
3. It’s Easy To Manage
Magento allows you to manage several stores from one admin panel, saving you a lot of time and work while managing your online sales. Additionally, it provides tools for managing orders, delivering internationally, and supporting several languages and currencies.
4. It’s User-Friendly
The Magento design allows simple zooming, site navigation, and product reviews. Your consumers will have a pleasant shopping experience since the items in your business are conveniently moved.
5. Seamless Integration With Third Party Services
You can leverage Magento to connect with third-party extensions, programs, and extra plug-ins. These integrations include payment gateways, shipping services, tag management tools, and marketing automation.
Now that we know why your store requires Magento eCommerce development services let’s understand why popular brands prefer this language over others.
Case Studies: Magento’s Role In Success Of eCommerce
Paul Smith
Famous British apparel company Paul Smith sought to enhance its online shop. Despite having a wide variety of products to offer worldwide, they aimed to guarantee that every customer’s purchasing experience would be top-notch.
Key Points
- Paul Smith chose Magento because of its top-notch online shop features.
- Their previous systems were compatible with Magento, making handling an extensive and intricate array of garment lines simpler.
- The brand devised an “endless aisle” function to display all available items without regard to actual shop limitations.
Results
- Customers from all across the world may now find apparel lines much more quickly. The global conversion rate has increased by 17% due to this.
- The conversion rate for mobile transactions increased by 5%, another significant improvement.
- Paul Smith’s online outlets saw a 25% rise in worldwide transactions overall.
This case study demonstrates how working with Magento significantly enhanced Paul Smith’s online purchasing experiences. Magento development was essential to manage their inventory and guarantee every consumer a great online shopping experience.
LoveSac
Next, we have LoveSac, a prominent furniture manufacturer that has simplified the furniture buying journey for homeowners. In this case study, we understand how the brand has used Magento to make its website fun for the customers.
Key Points
- LoveSac utilized Magento’s ‘visual merchandiser’ feature to showcase their furniture to its fullest potential. They also made it simpler for clients to locate the item they sought.
- Utilizing Magento’s “business intelligence,” LoveSac gained an advantage. They were able to improve their online business by doing this by better understanding what their consumers desired.
Results
- After using Magento, LoveSac had some excellent outcomes.
- Sales increased by 12%. This demonstrates that their consumers were pleased with the adjustments and purchased more goods.
- Their mobile sales increased as well. They noticed a 24% increase in sales from mobile customers.
- Additionally, LoveSac’s website ran 20% quicker. This enables their consumers to complete their purchases more quickly than before.
Looking at the turn of events, it’s evident that LoveSac leveraged the AI functionality of Magento to streamline its operations. Moreover, thanks to the simplified approach of their website with Magento’s visual merchandizer module, they were able to amplify their revenue and retention.
Rossignol
Rossignol, an established winter sports equipment manufacturer, sought to grow digital sales, develop its online presence, and enhance the online customer experience.
Key Points
- Rossignol improved the online buying experience by utilizing Magento’s built-in capabilities, such as streamlined ordering.
- To aid in generating organic traffic for their website, they incorporated Magento’s built-in SEO features.
- Additionally, Rossignol took advantage of Magento’s responsive design features to offer a unified, user-friendly experience across many devices.
Results
- The yearly sales numbers for Rossignol increased, reflecting an increase in internet transactions.
- After Magento was implemented, higher mobile conversion rates showed that customers had a better experience on mobile platforms.
- The new e-commerce platform, according to Rossignol, was also easier to operate and maintain, increasing operational effectiveness.
In the case of Rossignol, we understand how Magento allowed the sports equipment manufacturer to boost their online presence with seamless UI/UX development. The responsive design feature optimized the brand’s purchase experience across mobile and desktop models.
Now You Know
Looking at such case studies, it’s evident that Magento is a powerhouse regarding website development. The platform’s unique features allow business owners to tap into unlimited potential for their operations. However, since beginner entrepreneurs can’t leverage such functions while focusing on their business, connecting with professional Magento eCommerce development service providers is always advisable for the best results.
