Software as a Service (SaaS) applications have become vital for running modern businesses. But data often remains isolated in individual silos, limiting insights.
SaaS connectors enable seamless data integration between diverse cloud applications. They empower automating workflows, unifying data views, and optimizing business processes.
In this guide, learn:
- What are SaaS connectors, and why do they matter
- Key benefits of using connectors
- How Peliqan enables building data pipelines with SaaS apps
- Use cases and examples of connectors in action
Integrating data across CRM, marketing, support, e-commerce, and other SaaS is now easier than ever before. Let’s explore how.
What are SaaS Connectors?
Software as a Service (SaaS) connectors are crucial integration components that link SaaS applications like CRM, marketing, support, e-commerce, and other cloud-based software. SaaS connectors provide API integrations to collect data on vendor applications’ subscriptions, users, and activity.
SaaS connectors enable connecting apps, data, and devices in the cloud, facilitating workflow and process automation. They allow data to be transferred between SaaS applications without needing manual exports or imports. This makes combining data from diverse sources like CRM, financial, production, e-commerce, etc., easy to get a unified 360-degree customer view.
Why You Need SaaS Connectors
Here are some key reasons why SaaS connectors are essential for your SaaS business:
- Automate manual processes: SaaS connectors can eliminate repetitive manual work needed to transfer data between applications. This saves significant time and effort while minimizing human errors.
- Unify data: SaaS connectors give you a single view of customer and business data from across different applications. This enables data-driven decision-making with comprehensive insights.
- Customize workflows: SaaS connectors facilitate the creation of tailored workflows and processes to meet specific business needs by connecting relevant applications.
- Ensure data security: Certified SaaS connectors securely transfer data between applications in compliance with regulatory policies like GDPR, SOC 2, etc.
- Provide flexibility: SaaS connectors enable easy integration with new applications as your business grows and evolves. You don’t need in-house coding expertise.
Peliqan: data pipelines with SaaS
Peliqan offers a versatile platform to integrate SaaS applications using pre-built or custom connectors. It combines data from diverse sources into virtual tables accessible through a user-friendly interface.
Peliqan offers an extensive library of pre-built SaaS connectors to integrate popular SaaS applications across diverse business functions:
CRM: Facilitate a 360-degree customer view by combining data flows from marketing, sales, and support systems. Connectors include Salesforce, HubSpot, Pipedrive, and Zoho CRM.
Marketing and Analytics: Track campaign performance and customer journeys by unifying data from platforms like MailChimp, Google Ads, Typeform, and Mixpanel.
Support and Success: Improve customer satisfaction by linking helpdesk systems to internal knowledge bases. Key connectors are Zendesk, Freshdesk, and Intercom.
E-commerce: Synchronize product/order data across e-commerce stores and warehouses, accounting for real-time visibility. Shopify, Magento, and WooCommerce connectors are available.
Finance: Consolidate billing, invoicing, and expense data from multiple finance apps to enable reporting. Integrations for QuickBooks, Xero, and NetSuite were provided.
HR and Productivity: Connect hire to retire systems – from talent acquisition to core HR, payroll, and learning. Apps like BambooHR, Workday, and Slack can be linked.
Along with the above business apps, Peliqan also allows data warehousing by extracting from cloud data platforms like BigQuery, Snowflake, Azure, and AWS. It also connects popular databases like PostgreSQL, MongoDB, and MySQL for flexibility.
This wide range caters to diverse SaaS needs – from small startups trying to link a few tools to large enterprises with complex technology landscapes.
So why use Peliqan? What are the benefits? Why do you need SaaS connectors at all? Here are some examples:
Pre-built Connectors Enable Real-Time Data Flows
Peliqan offers pre-built connectors to popular SaaS applications like Salesforce, HubSpot, Stripe, Zendesk, etc. This allows setting up real-time data flows to transfer subscriptions, user, activity, or other essential data as it updates.
For example, a B2B SaaS can automatically combine customer usage data from Mixpanel with billing data from Chargebee, which gives product managers a consolidated view to make decisions.
Custom Connectors For Unique Data Sources
For proprietary applications or niche data sources like ERPs, Peliqan provides customized connector-building services. These tailor-made connectors integrate unique data feeds like inventory, logistics, scheduling, energy, etc.
A field service SaaS firm can leverage this to connect data from in-house dispatch software to external apps like Zoho Desk for customer support.
Unified Data Access Via Virtual Tables
Instead of disparate data spread across siloed apps, Peliqan consolidates connected data into virtual tables. These can be accessed using easy SQL queries for analysis and reporting.
For instance, a recruitment SaaS can create a master list of candidates by combining data from LinkedIn Recruiter, Greenhouse, and SmartRecruiters instead of manual exports.
Scheduled Syncing and API Updates
Peliqan enables the creation of scheduled jobs to automatically transfer updated data between applications. Bidirectional APIs can also update or write back data into destinations.
A retail SaaS company can implement daily syncs of item catalogs from an ERP to Shopify stores and order/inventory updates back to the ERP.
Secure and Compliant Data Handling
Peliqan ensures data security with SOC 2 certification and compliance with regulations like GDPR while handling sensitive customer data.
For an enterprise SaaS with health data, this ensures adherence to healthcare regulations like HIPAA during data flows between apps like Salesforce Health Cloud and Tableau Healthcare.
Dedicated Expert Support
Peliqan provides dedicated technical experts for guidance on optimal integration architectures and addressing ongoing data needs.
If an e-learning SaaS company wants to migrate multiple student databases into a centralized data warehouse, Peliqan experts can recommend the best approach.
Conclusion
In summary, Peliqan enables the creation of a modern data stack to unify SaaS data sources. It can connect anything to anything through its connector builder platform. This makes it easier to optimize business workflows across sales, marketing, operations, etc.
Peliqan wants to help B2B SaaS platforms scale their data connectivity and integrations. Reach out for a demo today to see how our all-in-one solution can meet your data integration needs!
About Peliqan
Peliqan is an all-in-one data platform for business teams, data teams, and developers. Peliqan was founded in 2022 by industry veterans with a single goal: to disrupt how teams collaborate on data. The company offices are in Ghent, Belgium, and Bangalore, India.
