A good way of building your brand and networking it is through selling of Christian T-shirts at conferences and events. Nevertheless, in the conferences you go to, you could find them not so beneficial if you lack proper preparation.
Our many experiences in organizing small and large conferences have informed us on how to make conferences eventful. In order for you to achieve your conference objectives of selling as many t-shirts as possible, we’ve come up with some strategies that apply when selling t-shirts in an event or conference.
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Visit the correct events.
Select the best events for your business if you’re going to spend money promoting your clothing line there. Make sure the value in return justifies your investment before investing in show costs, booth setup, transportation, lodging, and meals.
Attending neighborhood events while building your brand and seeing what works is a terrific place to start if you’re just starting out selling Christian t-shirts. Make sure to concentrate on your target market or specialization. Attend local running events, for instance, if you sell running apparel. The objective is to find people who can relate to your brand and your t-shirts.
Understand the ins and outs.
If you decide to become a vendor at the event, they will give you an abundance of information. Read through it carefully and slowly. Your vendor’s lifeline will be the exhibitor handbook. Information on setup, breakdown, required area, power, carpet, internet, and more will be provided.
We’ve come across events where flyers were forbidden, which is crazy enough. You’d end up losing both valuable time and lots of money if you created those flyers for this very occasion but never distributed them.
You can also reach out to prior service providers and ask them about their experience since that could shed light on what has been effective or not. The information you acquire will be helpful for your organization.
Utilize the setup period.
Make sure to use the setup time available while putting up your exhibit. It’s easy to forget anything, even with a packing list. We need to recruit you right now because you’re an experienced packer if you’re not making at least one trip to the store to pick up more products. Everyone else should plan ahead of time and collect all the items they’ll need for their booth, especially the necessities like pencils, business cards, tape, hangers, and, of course, the t-shirts they’ll be advertising and selling.
However, if you ever find yourself in a pinch and want your shirts quickly, check out our Lightning Service and have your Jesus shirts in 2 days! We’ve got your back at all times.
It may also be advantageous to set up your booth for a dry run to check that it is exactly what you want it to be. Before attending any events, we design a digital prototype of how we want our booth to function. Not only does it assist us in deciding what to bring, but it also speeds up setup time since we are prepared for the situation.
Ensure that your booth provides value.
Your sales pitch is in your booth! What do you want visitors to your booth to take away with them? In addition to your logo, colors, and message, booth branding also takes into account the experiences of your customers.
Even if the main objective of your booth is to sell t-shirts, you may still make an impression on visitors by offering an engaging or interactive experience. We’ve seen booths that offered haircuts, tattoos made with Sharpies, and even a gigantic ball pit, and guess whose lines were always long with happy customers?
Experiences in the booth are increasingly needed to participate in events as a vendor. Recently, I noticed that they ask for additional details about your booth experience and what interactive aspect you’ll bring to the event while looking at the vendor criteria for a bigger convention in Chicago. In other words, having a booth experience is less of a perk and more of a need. Ensure that you are staying up.
Simple payment and excellent placement
The payment alternatives your consumers have are a crucial topic to address. How do you evaluate people? Is the procedure simple? How much are your shirts compared to those of your rivals?
It’s crucial to remember that in any circumstance when you are trying to sell someone anything, conveying a feeling of urgency might help items move a bit more quicConsidercount phrases like “Limited Conference Designs!” or “Shirts only available at this event!”
In case you run out of t-shirts to sell, have a backup strategy. Be prepared to receive orders right away to keep customers happy. Keep a record of everything you spend money on throughout the event so you can calculate how much money you made and how many shirts to purchase the following time.
For more marketing guidance, review the pricing suggestions below A Price Guide for T-Shirts in Retail
We placed these two together since the location of your booth is another element that may have an impact on your sales. It’s crucial to be close to a lot of pedestrian traffic. It’s not always possible to choose your booth placement, particularly if you’re new, but if you have the choice to be close to doors, pathways, or even other big, appealing booths, take it.
Establish Relationships
Yes, spend money on your exhibit space, but also be sure you budget time for the conference. Relationship-building opportunities include happy hours, welcoming parties, and after-parties. People are prepared to make friends and have dropped their guard. Invest time in forging genuine connections with others when attending conferences.
Although it may not result in sales right away, some of your largest supporters and friends will serve as your finest advocates, so be sincere.
Step one in setting up your booth for success is being completely prepared by researching events, being aware of your choices as an exhibitor, and establishing an interesting location. T-shirts will be flying off the racks, and your audience will be eager to visit your location.
