The specialization of the seo Specialist is certainly in being a specialist in the art of seo.
But ultimately, “what is an SEO Specialist“?
It is a question that many people ask, but which is structured in such a way as to leave white spaces between one word and another, that is, between the word seo (all in capital letters) and the word specialist (in lowercase), which express two opposite but parallel concepts at the same time.
In fact, specializing in seo is a fairly complex and long art, but a good basic structure allows you to have the knowledge and skills to be a perfect seo specialist.
To do this, you do not need master’s degrees, degrees or anything else, things that in any case I personally felt right to take for a fundamental cultural interest (and then because, as they have always told me, the biggest lie that is told and that is knows in Italy – and perhaps in the world) without a degree you don’t go anywhere.
If you need an SEO Consultant in Italy, go to webproseo.com
An SEO Specialist is primarily an analyst
The seo is the one who deals with link building, content, site optimization, mechanics optimization, target interest research, competitor analysis, scenario analysis, social media, social networking , and many other resources and activities useful to bring your site to the top of the search engines.
In this way all users who search, for example, the word “mattresses” see you before many others .. And what does it mean? That your sales increase, and that you are happy.
Now, linking to a site or writing interesting content doesn’t seem difficult.
But in reality the work of the seo specialist is not limited to this. However, even these activities are by no means easy.
An SEO first needs to have a clear idea of the goal to be achieved. Once this objective has been clarified, a careful analysis of competitors, of the scenario, of opponents and allies, of the keywords necessary for the purpose, as well as of many other small analyzes important for the success of an SEO campaign, is necessary.
Now, many think that to appear on the first page for the keyword “seo specialist” it is enough to send hundreds (if not thousands) of links to your site.
And sometimes it works. If you look at the SERPs today you realize how many of the sites positioned on the first page for this search query are sites that have added an anchor text (or still text) to their links from other sites with the keyword seo specialist ( or similar variants).
But I think this is a flaw of the good old search engine “Google Search“.
In fact, to be first on Google Bing and Yahoo it is not necessarily necessary to have a lot of links to your site.
There are more creative and certainly more useful ways for users than to send links to a site to become and appear first on Google.
The SEO Specialist (Search Engine Optimization Specialist) deals with the organic positioning of a web page on search engines.
The SEO specialist analyzes the pages of a website and optimizes them to reach the highest possible ranking within the results of search engines such as Google, Bing, Yahoo !, DuckDuckGo etc.
The positioning of a page among the first results of a web search is fundamental for every type of company and organization: being in the first places means putting the site or web page in front of a greater number of users and potential leads, and competition it is very high.
On the contrary, positioning yourself outside the first page of results means remaining practically “invisible” to users.
The Search Engine Optimization specialist then intervenes on the website to increase the visibility of the pages on search engines and ensure user traffic to the site.
But how does an SEO Specialist achieve this?
First, SEOs need to know how search engines work. In general, search engines interpret users ‘search (the query), select the results they deem most in line with users’ intent (search intent), and then present users with an ordered results page called SERP (Search Engine Results Page).
To evaluate web pages and assign a position in the SERP each search engine uses proprietary algorithms, which take into account certain factors: SEO positioning factors.
Among the best known and most important are for example the speed of the site and the fact that it is mobile-friendly, the quality of the content, the number of backlinks (external links).
To improve the positioning (called ranking) of a page within the SERP and thus increase the volume of organic traffic, the SEO specialist must optimize the website by intervening on the SEO factors.
The techniques it uses can be divided into two main types: SEO on-page and SEO off-page optimization.
- SEO On-Page Optimization:
- includes the optimization activities of the internal elements of the web page, such as texts (SEO copywriting) and images (alt-text), titles (title tag) and meta description, URL structure, internal links.
- SEO Off-Page Optimization:
- includes activities that do not involve an intervention on your site and are mainly aimed at increasing its authority, popularity and reputation. The main activity related to off-page optimization is link building, other popular techniques are guest blogging, social media marketing and influencer marketing.
There is also a third area of intervention, called Technical SEO, which includes the optimization of the technical aspects of a website, to improve the accessibility of information by search engine crawlers.
With technical SEO we work on elements such as website architecture, sitemap and robot.txt, static and dynamic resources, redirects, error pages (404), responsive design and loading speed.
If you want to receive more updates on how to become a seo Specialist you can take a look at my blog on seo for free resources on how to position a website.
The cost for an SEO Specialist?
Well, I can’t tell the others. But if you want a consultation and a free quote, you can contact me here – Low prices, guaranteed!
Also Read: Puglia What To See And Do And In How Many Days.
