The world is changing daily, and so is the SEO industry. The industry is so volatile, just like algorithm updates that Google launches once in a while. For this reason, boosting a brand search page ranking has never been more critical than it is in today’s world.
The SEO industry is indeed also fickle. So, if SEO is dormant for at least a year, you will likely sense a content generation gap.
Despite the technological advances marketers use, SEO always focuses on the human experience. So, search engine algorithms become knowledgeable at understanding users’ search queries. In other words, the algorithms follow certain trends.
Notably, some 2022 SEO trends are likely to repeat themselves in 2023 as long as the SEO industry exists.
Here are some top insights and SEO trends to be on the lookout for in 2023:
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TikTok SEO to Remain Dominant
TikTok is a mobile app that allows users to make short video clips and has great features. The app was the best app in 2019, doing better than several similar apps that share photos and videos. A recent study shows that TikTok has over 656 million users globally. In 2022, the number of users increased by 15%, reaching 755 million users.
60% of young users are turning to TikTok for discovery purposes instead of Google. Marketers are taking notice of TikTok and using the platform to create businesses and advertise their businesses. With all the hype around TikTok, you can boost your organic search traffic and drive the most leads to your site.
Use of Hashtags
Hashtags (#) usually group content within a specific niche. They allow users to find related posts quickly. For example, #TikTok is a hashtag for all videos on TikTok.
Hashtags also allow you to tag your relevant audience using the keywords for your brand. So, your target users can easily come across your content as they search for similar topics.
Inclusion of Keywords
Words or phrases that describe your videos are the keywords. When creating a video, have the keywords all included in the description. #viralvideo, #fyp, and #TikTok are a few examples used in the description having the keyword phrase “viral video.” Any user searching #your keyword will automatically come across your video.
Creation of Videos With Relevant Content
You can incorporate keywords to make videos with relevant information to your niche.
For instance, a skin care channel can create a video called “Best Skin Care Tips for Beginners” and demonstrate the best skincare routine for beginners. This information is a high target for users who require useful information on maintaining glowing skin.
Addition of Visual Elements
Users tend to show more interest when visual elements like images and GIFs appear. These visual elements can help tell a story and keep users glued and drawn to your content.
For example, using a picture of yourself training a makeup artist or playing a sport can give your video a personality.
Increased Focus on Human Experience
Google updated its algorithm to include the three Core Web Vitals in May 2021. Content isn’t the only way Google is sharpening the user experience.
The three Core Web vitals are Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). They are key inputs in Google’s ranking systems. In addition to the page experience, they signal mobile friendliness and site security.
The Core Web Vitals are direct indicators of human users’ experience while interacting online with your brand. Their focus will expand to include additional metrics to weigh user experience in 2023.
Metrics to be on the lookout for are Time to First Byte (TTFB), First Contentful Paint (FCP), (Interaction to Next Paint (INP), Time to Interactive (TTI), and Total Blocking Time (TBT).
These metrics try to quantify key aspects of the user experience: lead speed, interactivity, and the general visual stability of the page. The main focus is to improve the experience and make for a more satisfied, engaged, interactive, and loyal audience.
Success in 2023 will come from the creative digital performance marketing team to improve the human experience with the proper technical proficiency. The SEO team, designers, and developers will be the cross-functional team that will make a website visually appealing while outperforming Google’s Core Web Vital benchmarks.
Factors like design, easy navigation, and general usefulness of your content should be of quality to the user interacting with your website for high ranking.
Knowledge of Users
Marketers are ready to always know as much as possible about their customers. Understanding user intent and prioritizing user experience is critical to SEO in 2023.
User intent is the goal a searcher has for any particular query. For instance, a person may search for more information about a particular product they intend to purchase or use.
User experience is about what your audience feels and thinks. What is the customers’ experience with your website, your app, or your brand as a whole? So, end-user optimization is crucial, as well as web page speed.
Serps Has Become More Intelligent
Google’s algorithm has become smarter over the years. This aspect is a result of the use of artificial intelligence.
BERT algorithm update enables Google to comprehend the language more than humans do. This algorithm explains why techniques like keyword stuffing cease to work and eventually lower your search ranking. So, valuable content that has a conversational nature is the main focus of the BERT.
To increase Google EAT scores, use expertise, authority, and trust to facilitate compliance with the BERT’s standards.
Mobile-First Indexing
When ranking search results, Google assigns mobile versions to websites. This arrangement denotes that having a mobile-friendly, responsive website that is fast when loading content on mobile phone devices is important.
Page Speed
The webpage load’s speed is a crucial factor in web ranking. Notably, search engines seek to provide a searcher with a favorable experience. This phenomenon depicts that very fast webpage loading can improve your ranking.
Voice Search Optimization
It is important to optimize your website for voice search. Notably, there has been a great increase in the popularity of voice assistants like Siri and Alexa. Using long, tall keywords and natural language phrases in your content can play a great role in voice search optimization on your webpage.
How do you implement this strategy? You can do the following:
Anticipate queries: The user or search needs are the priority. You need to consider users’ questions regarding the type of service and product you sell. Therefore, create blogs that answer the questions.
Conversational phrasing optimization: You need to focus on matching conversational queries rather than concentrating on search boxes.
Answer queries succinctly: To help Google quickly answer the users’ queries, you need to deliver concise answers with relevant keywords.
Artificial Intelligence (AI) and Machine Learning
It is important to optimize your website for Artificial Intelligence and Machine Learning technologies. You do it using clear, simple, concise, and well-written content that answers almost all user questions.
Search engines use these technologies to understand user intent better and generate relevant search results. They implement AI into marketing campaigns, like using chatbots for customer service, email automation, and website personalization.
With the rise of multiple AI tools, AI marketing has become quite complex. However, you must keep tabs on these complexities and adjust your content accordingly.
Structured Data
Schema markup is another word for structured data. Search engines use structured data to understand the content on your webpage and display it in a more useful way in the search results. This trend is highly likely to rank your webpage since it calls for clear and well-organized content.
Mobile Optimization
Having a mobile-friendly design and a fast load of content can boost your search engine ranking. It is a trend that will keep evolving as technology changes in our current fast-moving world.
It’s important to ensure that your website is well-optimized for mobile devices. This requirement is due to the increase in mobile devices’ access to the internet. So, your website should have a mobile responsive design and fast loading times at all times.
Local SEO
It is important to optimize your website for local search results. This goal requires up-to-date information about your business listed on local directories, your website, and review websites. Also, it calls for the use of local keywords on your website.
Content Marketing
Providing high-quality, relevant, and useful content is important for every SEO agency. It helps to attract and retain a clearly defined audience on your website.
Content marketing involves creating and promoting valuable and useful content. This strategy can boost your search engine’s ranking.
Technical SEO
Ensuring that your website is technically optimized is important. The site’s code, structure, technical sound, and performance should be well in place. This arrangement facilitates site speed optimization, improves the site’s crawl ability, and ensures that the security of your
The Bottom Line
Yaddly, a revenue-focused marketing agency, advises that search engine optimization constantly evolves. Also, this company advises you that it’s necessary to stay updated on the latest trends and practices to improve your ranking in search engines and increase the effectiveness of your website optimization.
The Google algorithm is more advanced than it used to be, and the SEO tactics have adjusted accordingly. So, to stay on top of the search results, it is important to understand the latest SEO trends and their effect on your marketing strategies.
