The bridal beauty niche is a highly competitive one. Every year, new make-up artists and other beauty professionals join the industry, making it increasingly hard to stand out from the crowds.So, regardless of how talented or skilled you may be, you need to ensure you are marketing yourself as much as possible. If you fail to do that, you will struggle to get new leads and book more brides. But the question is, how and where do you market your bridal beauty business? Well, we have the answers. In this article, we’ve discussed six ways bridal beauty professionals can market their businesses successfully. Without further ado, let’s get to it.
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Leverage Social Media
If you don’t have a strong social media presence, then you are doing a big disservice to yourself. Social media provides a cost-effective and easy means of reaching potential clients, generating leads, creating brand awareness and building relationships. It’s, without a doubt, one of the best ways of marketing and growing your bridal beauty business.
When it comes to marketing your business on social media, we advise you to select a maximum of two to three platforms to focus on. If you try to establish a presence on all the platforms out there, you will end up spreading yourself too thin and you will have nothing to show in return.
Once you’ve selected two to three platforms, you need to make sure you are posting consistently on each. Ideally, you should be posting at least thrice per week. Doing so will help you to remain on the top of mind of your target audience. However, ensure the content you are putting out is valuable, relevant, unique, engaging and visually appealing.
Also, you need to make sure you create time to engage with your audience on social media. So, reply to comments, share and like other users’ posts, answer messages, and respond to questions in a thoughtful and timely manner.
By using these tips, you will establish a strong social media following, increase your brand’s reach and even get some clients.
Launch a Referral Program
A referral program can also be an effective way of promoting a bridal beauty business and reaching more clients. It will help you to attract warm, targeted and high-quality leads, with a high chance of converting to clients. Also, it can cut down your marketing costs significantly, since it relies on word of mouth.
If you decide to use this strategy, make sure the reward you are offering is highly enticing. For instance, it can be a massive discount for the client’s next visit. Also, ensure you reward both the referrer and the referral. You should also make sure you have a system in place to manage this program, for maximum transparency.
Participate in Bridal Shows
There are hundreds of bridal shows that take place throughout the year, both indoor and outdoor. Such shows provide a great opportunity to get your name out there and show brides, bridal parties and other potential clients what you can do for them.
So, whenever there’s such an event or show happening in your town or neighborhood, make sure you set up a booth in a strategic place. Also, have a sign-in sheet at your booth, which you will use to collect the contact information of those who visit your booth.
After the event, you can then send follow-up communication, either through text or email, thanking them for checking out your booth. You will also use this opportunity to offer discounts for those who book your services. And, there’s a high chance you will end up booking a few clients through this strategy.
Make and Share Tutorial Videos
Tutorial videos are also a powerful means of marketing your bridal beauty business. Through such videos, you will be able to showcase your expertise while attracting potential brides and bridal parties, who may be looking for a bridal beauty professional with your type of skills.
To create such videos, you only need a smartphone, a tripod and phone holder and a ring light. From there, you only need to shoot your videos, make some edits and then share them on your bridal beauty website, YouTube, across your social media platforms or through email campaigns.
Consider Paid Advertising
If your budget can allow, then you can also invest in paid advertising. With paid advertising, you will be able to reach a bigger audience much more quickly compared to most of the other methods we’ve discussed here. Also, paid advertising gives you an opportunity to target specific audiences. So, you will only reach and attract the right people.
For paid advertising, you can consider digital channels like Google ads, YouTube ads, Facebook ads or Instagram ads. Also, you can buy ad space from local TV and radio stations. You also have the option of partnering with beauty influencers in case you don’t want to use the mainstream advertising channels.
In Conclusion
By implementing the tips and ideas that we’ve shared here, you should be able to promote and market your bridal beauty business successfully, attract new clients and grow your brand.
