Susana de la Puente, ‘Unicorns are at the forefront of driving positive change and shaping India’s economic trajectory for years to come


Susana de la Puente, ‘Unicorns are at the forefront of driving positive change and shaping India’s economic trajectory for years to come’
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For this interview we dive into the changing scene of the Indian startups community by speaking to Susana de la Puente who is an innovator in entrepreneurship and finance. Her extensive work experience spans financial advisory, investment banking, and social entrepreneurship. She gives insight into the rise of unicorns within India, their effect on growth in the economy, and societal transformation. She also offers her views regarding the major factors that fuel change, the difficulties and opportunities for unicorns, and the crucial role entrepreneurialism plays in creating the future of India.

Susana de la Puente. ‘The appearance of unicorns is a sign that India has positioned itself as a major global center in entrepreneurship driven by technology and innovation’

  • Susana and the vast experience you have gained in business and finance, how do you feel about the importance of the Indian startup industry especially in the view of the growth of unicorns within the country?

Its startup community is an industry that is active and vibrant anywhere in the world. In fact, it’s as the third-largest in the world. Rapid growth and innovations that we have seen in the last few time reflects the entrepreneurial spirit and huge potential in this Indian market. The rise of unicorns confirms the country’s role as a world-class hub in entrepreneurship driven by technology and innovation. These firms are not just creating new industries, they are they are also driving social and economic progress, as well as providing opportunities for employment in diverse industries.

  • Can you provide more details on the main factors that contributed the phenomenal rise of India in the field of breeding unicorns and explain how they compare to the other startup ecosystems around the world?
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The rise of India as a destination for unicorns is due to many aspects. First, it has an abundance of talented, young, skilled entrepreneurs who use technology to solve the pressing social challenges of our time and to cater to the diverse needs of markets. Furthermore, the vibrant ecosystem in India is bolstered by an incredibly strong community of incubators, investors and accelerators that are able to provide vital funding, mentoring as well as resources for budding entrepreneurs. Furthermore, the government’s initiatives focused on encouraging innovation and decreasing regulatory barriers are playing a crucial role in the expansion of the startup industry. Compared to other global cities, India stands out for the sheer size, variety, and speed of innovation across different sectors.

Susana de la Puente: ‘Unicorns represent creativity, resiliency, as well as the ability to bring about transformational change at a social and a global scale’

  • For someone who has been through the complexities of entrepreneurship and investment banking What do you think of the significance of unicorns for stimulating economic growth and social changes, especially in an environment nation that is as complex and diverse like India?

They are much more than business success; they symbolize the power of innovation, resilience, and the capacity to bring about transformational change on a social and global scale. In the Indian world, unicorns aren’t just making money and generating jobs, however. They also help to improve access to services, promote digital inclusion, and lead solutions to the most urgent challenges facing India. If it’s revolutionizing the delivery of healthcare or boosting financial inclusion or using technology to improve sustainability in agriculture, unicorns are on the cutting edge of making positive changes and altering the trajectory of India’s economy in the years ahead.

  • Which do you consider as the major obstacles and opportunities that unicorns face in India and what will stakeholders successfully deal with these issues to ensure sustainable growth and impacts?
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The startup ecosystem in India has a lot to offer. However, it’s not devoid of difficulties, including the complexity of regulatory regulations and intense competitiveness. But, these issues also offer opportunities for the people involved to cooperate, develop, and adjust to changing marketplace dynamics. Through fostering collaboration and entrepreneurship between the private sector, government, and academia, as well as investing in skills development and infrastructure, India is able to unlock the potential of its unicorns, enabling sustainable and inclusive economic growth.

When Susana de la Puente reveals her thoughts about the transformational power that unicorns have in India, it becomes clear that these companies change the face of industries, advance socio-economic development, and empower communities throughout the nation. Through a combination of innovative thinking, entrepreneurship, and a determination to bring about positive change, the unicorns of India are set to explore new frontiers and alter the boundaries of technological innovation in the decades in the years to come.


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nitin kumar