Meeting our own needs without doing any compromise in the ability of future and current generations to know about their needs refer as Sustainability. Sustainable businesses help to integrate ecological, social, and economic concerns.
Sustainability has become one of the repeated words in guides, articles, headlines, etc. Being sustainable is becoming a trend we seem to forget, in reality, it is an essential goal to reach for all eCommerce and other businesses.
Sustainable Cutom eCommerce websites is very important from per growth perspective. Nowadays, many scientists and consumers around the world are showing great concern about a healthy environment which shows a great impact on the production and consumption of the product.
Companies are responsible for the drastic change in climate conditions, and working on the sustainability of the company is becoming essential from both ethical and practical points of view.
Benefits of Sustainability in eCommerce
- Better and Improved Image of the Business
- Employee Better Recruitment and Retention
- Reduced Business Costs
- Increase in Productivity
- Less Wastage
- Proper Regulations
- Increase in Profit
The Three Pillars of Sustainability
Implementing these sustainability pillars with your company not only provides benefits but also helps in the smooth running and functioning of the business.
- Environment Pillar
- Economic Pillar
- Social Pillar
- Environment Pillar
The environment pillar is very important as it helps in the making of a more sustainable environment for the coming generation and also helps in improving climate change.
It encourages many businesses and companies to opt for eco-friendly steps to maintain sustainability such as:
- Better Waste Management
- Using organic resources in the field of agriculture
- Opt for using green energy
- Switch to renewable energy providers
- Preserving various natural resources
Companies need to set some Sustainable Development Goals to become more eco and user-friendly.
- Economic Pillar
It relates to the balance of profits that a company seeks. This pillar is based on the company’s ability to contribute to economic development and growth.
The proper use of sources and reuse of things for less wastage is the moral aspect of the Economic pillar.
- Social Pillar
This pillar of the company refers to values that help to promote equality and respect for individual rights.
There are some different principles on which this pillar is based:
- Social Exclusion and Discrimination
- Promoting Solidarity
- Helps in contributing to the well–being of the stakeholders
To make a Sustainable eCommerce platform, there are a few practices to keep in mind while making your business more sustainable.
5 Practices One Should Keep in Mind
- Using More Sustainable Production and Shipping Methods
The first thing that every customer notices that the product they are buying is sustainable or not. The sustainability of a product depends on the quality of the material and the production methods followed by the company.
There are some factors on which the reliability of the customer on the product depends, whether the products are made from suitable sources or are organic or not.
Proper Online order shipments, environment-friendly packing, and transportation of a single shipment are the main key to business sustainability.
- Lower Return Rate
To lower your return rate, try to minimize product returns, reducing the usage of fuel in transportation due to the delivery of unsatisfactory goods to the consumer.
To lower your return rate, ensure that the sent item should match the ordered product by the consumer. These particular things attract the customer as these services answer their queries and provide them with a better idea of product service.
- Software Efficiency
There is much more efficient software to handle the sustainability of the company such as Energy Management, Court Software Inc., Diligent Corporation, etc.
The main motive of the efficient software is to increase the overall working of the websites and reduce energy consumption requirements.
Many different eCommerce platforms, such as Shopify and WordPress provide plugin-based sustainable practices which help in improving the aspect of doing business and also help in attracting the user’s trust.
- Recycling and Reusing of Products
To maintain sustainability, businesses adopt various practices that encourage the circular economy.
Some brands and retailers encourage users to reuse the packaging material for shipments not only in case of return or exchange but also while accepting these materials back in exchange to avoid wastage and excess recycling which also involves resources.
Most of the brands and sellers encourage the reselling of products which is no longer in demand by the customer. A marketplace that helps resell products that are no longer in demand at lower prices helps reusing rather than recycling.
- Transparent and Committed Business Ethics
Every business should know how to maintain the value of the product. The company’s value and actions should be clear in front of users and in this way, the customer chose to buy the product which goes along with their value.
To stay truly committed to sustainability, a manufacturer or seller would not hesitate to provide details of every single thing related to products, initiatives, or ongoing projects which not only helps in improving the brand image but also attract consumer traffic because of business transparency.
In short, it is very important to maintain sustainability in your business or company.
Try out the above practices, and see how much your platform becomes efficient to use for your entire product range.
