Technology continues to shape industries, and many are evolving and growing rapidly. Businesses are finding new ways of communicating with their customers, which involve a mix of traditional and digital media.
`One of those industries is the beauty industry. With competition getting more challenging each day, learning how to cut through the clutter and stand out is instrumental.
The best way to do this is through a marketing channel that is not only practical but highly reliable – SMS.
Text messaging is one of those traditional communication channels that are priceless. Decades after its inception, SMS has only found new meaning in today’s industry.
The high deliverability and 98% success rate have provided a perfect opportunity for every brand to leverage its use for marketing.
Compared to other marketing channels such as social media or emails, SMS marketing is cost-friendly, highly customizable, and carries a personal touch.
Using a text message, you can address the recipient in a friendly way, using their names or a language they identify with. This is not to mention that you can use SMS to open two-way communication with the customer.
So, how will this help your beauty business?
Table of Contents
1. You Can Reach Many Customers Simultaneously
The beauty industry is diverse – whether you are into spas and salons or own a boutique, hitting the right notes with the customer will help you reach more customers effectively.
You can do this through personalization. A cookie-cutter approach will not suffice while trying to reach a diverse set of audience. Sending out customized text messages that resonate with them will help you achieve better results.
Also, sending out thousands of messages simultaneously using email or social media may not be feasible. But it is entirely possible with bulk SMS.
You can send thousands of messages almost instantaneous and tailor each text to fit a specific target audience.
2. SMS Can Help You Reduce The No-Shows
No-shows usually result in significant revenue losses. Sometimes, no-shows result from people being busy or others missing their appointments or forgetting to reschedule them.
SMS makes a perfect way to solve these challenges. You can send messages that spark action, notifications, or appointment reminders. This way, the customers will remember to attend their appointments are planned.
You can simply shoot them a text asking whether they would make it or whether they would like to reschedule. Doing so can help reduce the no-shows and thus ensure better sales and growth.
3. Send Special Promos
You can easily create tailor-made service or product offers based on the unique preferences of your clients.
For example, you could send an SMS notification to your repeat customers or loyal clients for a special gift hamper or discounts.
Or maybe you could entice mothers with an SMS notification on Mother’s Day. Invite them to come for a relaxing massage at your spa. This is a great way to generate more leads and repeat customers.
4. Wishes and Greeting on Special Days
You can similarly send out wishes and greetings on special days such as holidays, anniversaries, and birthdays. There is nothing like remembering a customer’s birthday or anniversary and wishing them well. It shows that you care and that you value them.
While at it, you could include a small incentive like an offer or a discount for a service or product. This will make your bulk SMS more interactive and personalized.
Don’t leave the smart potential of growing your beauty business using text messages. You can achieve a lot, from sending reminders to communicating offers; it is cost-friendly and way more efficient than other marketing channels.
Sign up today for a demo account with Celcom Africa and learn how to tailor your services to match client needs.