Since 2008, Hootsuite has been a household name in social media management. But since then, a number of fresh businesses, resources, and opportunities have emerged. Although Hootsuite continues to be a leader in social media management, it’s important to look into alternative solutions that might be more suitable.
There can be no place for holes in your plan when more brands than ever are utilizing social media. Powerful social media management tools may help you stay on top of trends, identify niche influencers, monitor the effectiveness of your content, and establish new connections with your audience.
There are several ways to streamline your work, from pre-scheduling posts to utilizing AI-driven tools that eliminate social media blundering. Only the greatest tools and techniques will do if you want to succeed in social marketing in 2023!
Here are our best recommendations for hootsuite alternatives that will up your social media game.
Table of Contents
The best Hootsuite substitutes are as follows:
1. Meltwater
Brands can use Meltwater and Hootsuite to measure mentions, interaction, and sentiment in real time by looking beyond trending topics. For social media management, Meltwater’s social media listening and monitoring provide a competitive alternative to Hootsuite.
Compatibility is a significant distinction. Through a combination of internal technologies and partnerships with external services, Hootsuite strengthens its listening capabilities. The drawback is that managing various contracts and connections while using multiple social media management solutions is required to support your approach.
Meltwater combines social media listening and news monitoring into one package.
From a single platform, you can monitor mentions, topics, engagement, rivals, keywords, hashtags, and more across all of your social media accounts. Get a single view of your complete content calendar, schedule items to go out at optimal times based on engagement history, and create content publishing procedures for your whole team.
Additionally, unlike Hootsuite, Meltwater doesn’t just concentrate on social media management. Get assistance with all aspects of your brand management plan, including media relations, reputation management, market research, and competition analysis. Collective insights can put you far ahead of your rivals by assisting you in producing better content based on what your audience wants and expects.
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2. Sendible
Sendible markets itself as an all-in-one social media management software and is another alternative to Hootsuite. Sendible is perfect for social media teams since it has set approval procedures and collaboration capabilities that keep everyone in the loop.
Its Canva integration is one of its best qualities. Users can create fresh graphics in Canva and then seamlessly import them without sacrificing quality into Sendible. Connect to all of your social media accounts, schedule your posts, and then let Sendible take care of the rest.
The capability to upload directly to Instagram is another distinctive feature. A set of tools designed exclusively for Instagram uploading are available from Sendible. Post content automatically, including image carousels, to Instagram Business social profiles. Social schedulers can become content powerhouses when combined with the Canva integration.
Additionally, Sendible generates shareable reports that are visually appealing. Find out your reach, post engagements, mentions, and the number of posts you’ve sent, among other engagement metrics, with the help of concise overviews. Easy-to-understand charts and graphics make it simple to understand your performance.
3. Agorapulse
Agorapulse is a platform that combines the strength of social media publication, monitoring, and reporting. Users adore the centralized inbox, which allows you to keep track of all of your messages, comments, and reviews from social media. Save time and never miss a crucial chance to engage your audience.
Additionally, it offers a clutter-free, user-friendly layout that reduces your team’s learning curve. Instead of spending time finding out how to write, schedule, modify, and track posts, intuitive tools let you get right to work.
Agorapulse keeps tabs on the performance of your social media once you click Send. See what’s working and where you can improve by looking at the metrics for each channel. Take advantage of the free trial to try out the features risk-free.
4. SocialPilotA
a suitable substitute for Hootsuite is SocialPilot because it focuses on social media scheduling and publishing but also provides support for all the phases before and after. Similar to other social media scheduling tools, SocialPilot streamlines your social media marketing by providing you with a bird’s eye view of all your social accounts on a single dashboard.
Custom posts are editable and allow for the addition of photos, GIFs, tags, videos, and other content. Set the ideal posting time in advance, or just hit Publish. You can schedule up to 500 posts at once using its bulk scheduling option, which will save you a tonne of time and preparation.
A single Social Inbox for all of your social media channels, approval protocols, task assignments, and appealing, shareable reports are other important elements.
You’ll value SocialPilot’s pre-built white-label option if you manage an agency. To give your customers a more seamless experience, incorporate your own logo. Alternatively, sign up for the reseller program to increase your company’s revenue.
You may test out all the features of SocialPilot during a 14-day free trial.
5. SocialOomph
By concentrating on a single, simple core service, SocialOopmh, designed for both individuals and team members, simplifies social scheduling. You get the social scheduling tools you need and nothing you don’t need with a simple, affordable experience.
The bulk uploading feature is one of its most popular elements. On your PC, you can write several posts and then upload them all at once to SocialOomph.
Another distinctive feature of this platform is its Self-Destruct post, which enables your posts to “expire” after a predetermined amount of time in order to prevent confusing your audience with out-of-date material. This is the perfect answer for timely offers or posts.
Flood Control is another feature of SocialOomph. By automating a publishing cap on your accounts, you may avoid annoying your followers by posting too frequently.
The Business Suite of SocialOomph is available for a free 30-day trial. However, the Professional and Advanced plans are not. Additionally, it offers a free subscription with access to basic services, one social media profile, and limitless social media post scheduling. This is a fantastic opportunity to use its interface first-hand and determine whether it’s suitable for you.
6. Zoho Social
Managing your client interactions with Zoho CRM? This Hootsuite substitute was created just for you!
The developers of the highly regarded Zoho CRM also produced Zoho Social, a comprehensive social media management solution with enormous potential.
To begin with, it aids in the creation of a publishing schedule based on the peak times of audience activity. Create your full content calendar on the platform, and you can quickly see your pipeline. You may view the most crucial data in real time using a monitoring dashboard.
The ability to transfer leads and customers directly into your Zoho CRM is maybe the most significant. It also interfaces with Canva, LinkedIn Ads, Facebook Ads, and other services.
For mobile social media management, download the Zoho Social app. You can access all of your data from your mobile device because it is cloud-based.
A free plan with fewer features is available. Paid plans, meanwhile, begin at just $10 a month.
7. Sprout Social
Form and purpose? All of it is contained in this Hootsuite substitute.
Sprout Social, one of the most well-known names in social media platforms, provides an enterprise-grade user experience that permeates all facets of social management.
Sprout Social offers social listening tools, unlike the majority of other social media networks. Find trends and other practical insights based on actual data that can help direct the design and publication of your content. While getting more control over how you organize, schedule, and deliver content, plan all of your posts within the platform.
Your time is reclaimed thanks to a consolidated social inbox, which also makes sure that no direct messages are lost. By keeping tabs on the effectiveness of your content immediately through your Sprout Social dashboard and analytics, you may also save time.
The Advocacy tool is one of its most distinctive features. To expand your reach even more quickly, make it simple for your staff members to post your branded or chosen material on their personal social media platforms. Make your staff your content’s champions to increase visibility. Without any additional steps, you can also simply enhance Facebook posts from within Sprout Social.
Additionally, Sprout Social has a mobile app that you may use to control auto-scheduling while on the road.
8. eClincher
The social media management tool from eClincher, a less well-known Hootsuite substitute, is designed for franchisees, small and medium-sized businesses, organizations, and agencies.
Manage individual posts or complete social media campaigns using eClincher. Your best-performing material is automatically “recycled” through an Auto-Post function, which helps you increase interaction like never before. To save even more time and manual labor, upload and schedule content in bulk. Additionally, you can effortlessly migrate all of your assets to your cloud storage provider or manage them all within the platform.
Its collection of integrations is quite outstanding. By including Dropbox, Google Drive, Zendesk, and other services, you can enhance an already effective application. Naturally, you may also incorporate a variety of social media platforms, such as Facebook, Instagram, TikTok, and YouTube.
9. CoSchedule
Under the CoSchedule brand, a well-liked Hootsuite substitute, a number of marketing management applications are provided. Its main objective is to assist marketers in centralizing all of their social media profiles and their overall strategy. Brands may maintain their agility and get rid of bottlenecks by using a central source.
You may get insights across all of your social networks in one calendar view. View content, schedule it, and keep track of your development with each post.
You can save time on content production and A/B testing by using its headline studio, which has an additional cost. Your headline receives an automated score from CoSchedule along with supporting data. Additionally, it makes suggestions for changes and directs you toward selecting effective keywords.
There are numerous price options available for CoSchedule’s Marketing Calendar, including a free-for-ever option and a subscription edition. Its Marketing Suite, which includes features like Marketing Calendar Pro and more, is accessible with customized pricing.
