Posters can be a great way to boost your business. With the right guide to poster printing, you can help promote your company, organize your inventory, and increase sales. As with any other printed material, however, you do need to spend some time and effort planning your poster and making sure it’s ready for print. Effective poster printing comes down to design, printing company, and file formatting.
Guide to Poster Printing Design
When designing your poster, it’s important to keep its intended use in mind. If your goal is to sell posters in your shop, then you’ll want to focus on the aesthetic value of your design. If the goal is to attract clients/customers from across the room or street, then you’ll want to make sure you’re using a large, legible font. Regardless, you want to be sure to include your company’s name/logo somewhere so that others can trace the poster back to your business.
Finding a Poster Printing Company
With design in hand, you need to make sure you do your research and find the best poster printing company for your needs. When looking for a printer, keep their location in mind. A printing company that’s located in an urban area will have greater access to printing materials and shipping methods than one located in a rural setting. Also, make sure you take notice of what other printing services they offer. You may need to print business cards, flyers, or even large-scale banners in the future. Having one printing company that can provide all of that for you will be extremely beneficial down the line.
Formatting Your Poster’s File
Before you send your poster design to the printers, make sure you double-check that the following file settings are formatted properly.
Color Spectrum: RGB (red, green, blue) tends to be the default color setting for most image editing software. However, printers require a file formatted using CMYK (cyan, magenta, yellow, and black). Failure to switch this setting could result in a discolored print.
DPI: The DPI (dots per inch) mainly dictates how ‘in focus’ your image is. Most online images are set at 75 DPI, which is fine for computer screens. When printing, however, it’s always recommended that your DPI is at least 300 to ensure a crisp and clear image.
Bleed and Margin: Even with advances in technology, there’s always a small margin of error that can occur during the printing and cutting process. By putting a ¼” ‘bleed’ area around the outside of your poster design, you reduce the risk of cutting off any important information.
By following this guide to poster printing, you can design and print beautiful posters that will help improve your business or brand. Whether you’re selling them in your stores, using them to announce deals, or hanging them around your storerooms for organization, posters can help get the job done. As long as you have the right design, a printing company to work with, and a properly formatted file, you’ll see the boost your business can get from utilizing posters.
