The world of NFTs is relatively new. And as of now, women make up about 16% of NFT creators and marketers. But that’s not to say women aren’t helping shape the NFT ecosystem. They’re producing and marketing NFTs, and influencing how people think about this new frontier. They are making strides in learning about its opportunities for investments and for careers.
There’s a really unique culture in NFTs and blockchain that heavily involves online social platforms and participation. Influencers, memes and even anime – cyper pop elements that one needs to take into consideration when working with NFTs. Some of the ways women are making a mark on the world of NFTs is through innovative nft marketing tactics. These methods include digital marketing, social media marketing, and content marketing. One aspect that women seem to excel at is being able to approach NFT marketing with a more personal perspective such as understanding the potential audience better and create a more accurate and successful marketing campaign.
Introducing 3 Women Who Work In Marketing NFts And Web3
Each woman has a unique perspective on the marketing field and how it’s changing. NFts is a new platform that allows marketers to connect with other professionals in their field. Web3 is a unique platform that enables users to make transactions without leaving their web browsers. These are just a few examples of how technology changes the marketing landscape.
Miracle Inameti-Archibong is the Head of SEO at Erudite Agency. She is a highly experienced and skilled professional in search engine optimization. Miracle has more than a decade of experience supporting small, national, and global brands with technical SEO and data strategy.
Linn Larsson has been involved in blockchain and Web3 since 2020 when she acquired a new client and discovered a whole community centered on this new fintech space. Her background in PR and social media gave her a strong foundation, and with that she has successfully managed Discord servers centered on Web3 gaming and NFTs. Using her skills and knowledge to ensure NFT education is part of the marketing strategy.
Margaret Molloy is the Global CMO and Head of New Development at Siegel+Gale. Margaret has a 20-year track record of marketing excellence and is recently awarded an award for the 2020 Top 100Marketer OnCon Icon. She was named The Drum’s B2B Marketer of the Year in 2017 and has successfully marketed products to the business community for over 20 years.
For now, women may makeup a smaller percentage of Web3 and NFT enthusiasts, but there are some who are pivoting their career focus and helping pave the way for other women to have a stake in this new arena with some of the biggest NFT creators on the market. Through their unique perspectives, no doubt their skills and knowledge can help companies to grow and reach new heights.
