After covid 19 pandemic, many people lost their job and companies also suffer financial losses. SEO and Content writing is one of the most used services that people are offering in 2022. Some people also started their entrepreneurial journey by establishing an online business. Many people started freelancing to earn money.
If you want to jump on the bandwagon of freelancing and want to offer your services as a content writer, make sure that you read this blog. Most people have no understanding of the type of content writing services. Here is the list of content marketing services you can offer as a content writer.
- Blogging
- Email writing
- Copywriting
- SEO articles
- Guest posting
- Press release
- Technical writing
- Ghostwriting
- eBook writing
SEO skills writers must follow
If you are in the writing business, you must know the importance of SEO in content writing. Your content is beneficial for your client if it has the ability to be on top of Google SERP. With the help of onsite and offsite SEO, you can rank on the top page of google. Here is the list of SEO tips, you can follow for a better ranking of a website.
- Write what your audience needs.
- Use interesting heading
- Keywords are the soul of SEO
- Appropriate formatting is necessary
- Keywords are the soul of SEO
- Appropriate formatting is necessary
- Use social media for marketing your content
- Add a link to the website
- Write quality and unique content
Write what your audience needs.
Brands always make the mistake of writing extensively about their products. Google algorithm will not find this content valuable for users. So, make sure you know and analyze what your user wants before writing a blog or guest post about any product. Start building the narrative by providing interesting information related to your industry and subtly adding information about your product. This small gimmick can help you in getting a better ranking and generating organic traffic to your website.
Use interesting heading
Nowadays people only read the heading of the topic and decide if they want to read the whole blog or not. So, as a writer, it’s your responsibility to use the most engaging heading with relevant keywords that compels users to read the whole blog. Interesting meta description also increases the lead generation of any website. You can also research other blogs to know how they have used the keywords in their headings and content. You need to write relevant and informative blogs so that users get all the knowledge in one blog.
Keywords are the soul of SEO
Before writing any content for your client, take extra time to search the keyword. Some keywords can rank better on google and has less competition. You can use some online tools to search for relevant keywords.
Commonly new writer fills their content with keywords without taking notice of context. Take notice of that keyword density so that your users will not get irritated while reading your content.
Appropriate formatting is necessary
Formatting can help you structure your blogs. Use H1 for title and H2, and H3 for subheadings. Write in short paragraphs and use simple words and phrases so that most of your readers can understand your content. Many expert writers use these techniques while writing content for clients or brands.
Use social media for marketing your content
Social media play important role in digital marketing. If you are offering our services as a freelancer or working for a brand you need to have a social media presence. Your social media can help you in reaching an extensive audience.
Add a link to the website
As a business owner if you have written a guest post make sure that you add your website link. The web traffic to your website increases if you add backlinks. You can also create infographics ad videos. Other websites whenever use your content will mention your website link as a source that also helps you rank better on google search results.
Write quality and unique content
Content wring is a vast field. If you know how to engage an audience with your words, you can be a great content writer. You can also give your services as a Wikipedia writer. People acknowledge the importance of Wikipedia and use it to get all the information on various topics. If you know how to make a Wikipedia page for your business, you can work for different online agencies as a Wikipedia writer. Wikipedia allows user-generated content on its website but makes sure that you use unique and plagiarism-free content.
Conclusion
Content marketing is a vast and highly earning field. With engaging and SEO-friendly content, you can help any brand in growing and enhancing its customer base and increasing the ROI of the business.
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