Link building has been an SEO (SEO), a staple since the beginning. The higher your website’s links were, the higher it was ranked in search engine result pages (SERPs).
Top Link Building Strategies
It is important to create a link with your goal in mind, as with all strategies. Here are five link-building strategies you can use right now.
1. Link-Worthy Content Publish
It is important to create content people will want to link to. Link-worthy content is popular and will likely be at the top of your marketing funnel.
Editors want to link pages that are relevant to their readers.
Guest Posting Service in Germany create link-worthy content simply by answering common questions.
To put it another way, in order to get backlinks, your content must answer questions and solve problems.
You could review your content to find any gaps if your goal is to create more links-worthy content.
2. Outreach
Outreach is asking for a backlink from a website.
It is important to share link-worthy content that you have created with other sites.
Google can tell you if your site is an authority by gaining a backlink on high-authority websites.
Backlinks from other sites can also help you expand your target audience and bring new customers to your site.
Outreach is often done by SEO professionals sending articles to site editors explaining why they would be benefited from the article.
The ability to reach out can be a great way to build professional relationships between site editors and SEOs.
3. Do News-Worthy Items
Although this strategy might seem vague, there are many advantages to earning links via a news site.
You might be able to reach a large audience through publications, which may lead to traffic to your site.
A backlink from a publication that is an authority in their field can make a big difference to Google.
Although you might think that anything your company does is newsworthy, it’s important to evaluate what is relevant to your target publication and your business.
These are some of the strategies you might consider:
- Host an event.
- Donate to a cause
- Start a non-profit.
- Make a new product/solution.
- Announcement of a new partnership
- Give a scholarship.
Once you have decided on the newsworthy tactics you want to use, it is time to pitch your idea for publication contributors and other media contacts.
It would be a great idea to convince them why they and their audience are so important.
4. Technical SEO
A technical audit of your backlinks is one way to get links.
Sometimes links break.
Pages go down.
Site editors don’t know that links to your site no longer work.
You can keep track of how backlinks work by performing an analysis on the site.
This strategy includes the following:
- Broken Links
- Fixing 404s
- Redirects
- HTTP vs. HTTPS
These problems can be fixed to restore the link between one site and another. These links can also be fixed to make it easier for bots to crawl your site and index it.
5. Think Leadership
They are known for publishing new content and bringing new ideas to their industry. Google can help you rank higher if you have thought leadership content.
Many people will trust their content and take it as proof. Thought leadership content is a great way to do that.
